Senior Site Analytics Analyst - Performance Planning

Be part of an amazing story.

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Analyst, Digital Performance Planning leads the site performance forecasting and analysis efforts for Macy's digital business. This role requires strong financial and analytical acumen to translate performance insights into actionable strategies that drive revenue and optimize the customer experience. The Senior Analyst partners closely with Site and Omni Merchandising, Marketing, Media, Integrated Planning, Finance, and Product/Tech to ensure traffic, conversion, and AOV plans align with business strategies and customer behaviors. This role is both highly analytical and highly collaborative, connecting the dots across marketing calendars, promotions, site execution, and customer journey metrics to influence senior leadership decisions.

This position offers a unique opportunity to impact Macy's most critical performance levers, shape event and holiday forecasting processes, and lead continuous improvements in real-time site performance management.

What You Will Do

Financial Planning & Analysis:

• Lead the development and execution of top-side financial plans for the entire site and by family of business, focusing on key performance indicators like conversion rates, units-per-transaction, and funnel metrics.
• Analyze financial performance, identify trends and variances, and provide actionable insights to senior management.
• Collaborate with the Marketing, Merchandising, and Product Management teams to align financial plans with traffic, conversion, and AOV plans, pricing strategies, and site enhancements.
• Conduct monthly forecasting, ensuring timely updates of financial projections based on current business trends and performance metrics to drive business results and enhance profitability.
• Provide detailed and comprehensive financial forecasts, facilitating informed decision-making processes.
• Manage intraday performance tracking during peak and promotional events, flagging risks/opportunities and proposing corrective actions in real time.

Data Analysis & Reporting:

• Build, automate, and maintain dashboards and reporting tools that monitor golden equation metrics and site performance.
• Utilize advanced financial planning tools and software to support data-driven decision-making.
• Present financial analysis and insights to senior management and cross-functional teams.
• Provide not just reporting, but root cause insights and actionable recommendations that influence digital and enterprise strategies.

Collaboration & Communication:

• Work closely with Merchandising, Marketing, Product Management & Product Analytics, and Finance teams to align financial plans with promotional events, tactics investments, site enhancements, and other key initiatives.
• Influence senior leadership by providing forward-looking scenarios, risks, and opportunity assessments tied to key business goals.
• Serve as a trusted advisor and subject matter expert on digital performance planning.

Process Improvement:

• Continuously identify opportunities to streamline forecasting processes, enhance accuracy, and enable faster business decisions.
• Implement best practices and new technologies to improve efficiency, accuracy, and financial performance.
• Develop and maintain standard operating procedures (SOPs) for financial planning operations.

Skills You Will Need

• Advanced financial and analytical acumen, with expertise in forecasting, budgeting, and scenario planning.
• Proficiency in Excel and SQL, with hands-on experience using BI/reporting tools such as Adobe Analytics, Tableau, and Power BI.
• Strong knowledge of e-commerce performance KPIs (traffic, conversion, AOV, AUR, UPT, bounce rates, funnel drop-offs).
• Proven ability to analyze performance in real time and adapt forecasts quickly in dynamic retail environments.
• Exceptional communication and storytelling skills, with experience influencing senior leadership.
• Strong collaboration skills; ability to connect cross-functional dots across Merchandising, Marketing, Media, and Product.
• Process improvement mindset, with a track record of driving adoption of new methodologies, tools, and best practices.
• Attention to detail with the ability to zoom out to strategic insights.
• Comfort with ambiguity, urgency, and high-stakes decision-making during peak events.

Who You Are

• Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy's aspires to achieve every day in every way.
• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply. Prior experience in investment banking or consulting required.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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