Director of Marketing and Content Strategy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or status as a protected veteran. For more information regarding Evergreen's non-discrimination policies or to report discrimination, please visit the Affirmative Action and Equal Opportunity webpage at www.evergreen.edu/equalopportunity or contact the Affirmative Action and Equal Opportunity Officer at (360) 867-5371, Room 3102 Library Building, 2700 Evergreen Parkway NW, Olympia, WA 98505.

• Strategic planning: In collaboration with the Associate Vice President for Enrollment, Marketing, and Communications, create and oversee a holistic marketing strategy aligned with the college's goals, including target audience segmentation, messaging development, and channel allocation.
• Content development: Lead the creation of engaging and informative content across multiple platforms like websites, social media, publications, and email marketing, ensuring consistency with brand voice.
• Editorial calendar management: Plan and schedule content releases across various channels to maintain a steady flow of relevant information.
• Digital marketing leadership: Utilize digital marketing tools like search engine optimization, pay per click, social media analytics, and content management systems to optimize online visibility and engagement.
• Campaign management: Develop and execute targeted marketing campaigns for student recruitment, alumni engagement, fundraising, and other institutional priorities.
• Data analysis and reporting: Track key performance indicators to measure marketing effectiveness and make data-driven decisions to optimize campaigns.
• Media relations: Respond to media inquiries, monitor and analyze media coverage, and utilizing public relations and earned media tools to produce analysis reports on pitches, story placements, and media campaigns.
• Crisis communications: Develop a crisis communications protocol based on best practices and federal guidelines and respond to crisis and campus emergencies.

• As the college's Public Information Officer, direct, conduct, and support the media relations efforts of the college.
• Establish and maintain positive working relationships with the media.
• Represent the college to the media and public on a range of institution-wide issues, including issues with high-risk and high-opportunity potential.
• Advise and support college leadership and others to respond to media inquiries, making recommendations on responses and preparing leaders for media engagement.

• Maintain a sophisticated 360-degree awareness of campus initiatives, local media positioning, state and federal higher-education issues, and metrics around student success.
• Collaborate with units on campus to create and place content that strengthens positive understanding of Evergreen's unique value to prospective students, opinion leaders, and the community.
• Lead strategic efforts across the Marketing and Communications team to identify newsworthy stories, write and distribute them on Evergreen media properties (web and social media), and/or distribute them to local, regional, and national media.

• Advise and support college leadership and others to respond to media inquiries, making recommendations on responses and preparing leaders for media engagement.
• Serve as the main custodian of the college's multiple social media platforms and emergency communication tools, coordinating with colleagues to push out pertinent marketing and communications content and using the channels for other communication as needed.
• Coordinate with college leadership and the college's health and safety team to prepare and maintain crisis communications plans and serve as the primary communicator for response in such events, including advising college leadership, leading internal communications, and managing information dissemination with appropriate local, state, and federal officials.

• Supervise staff, including interviewing, providing training and staff development, conducting performance evaluations, taking corrective counseling and/or disciplinary action, making work assignments and scheduling decisions, managing overtime, and acting on leave requests and work certifications.
• Represent Marketing and Communications on important cross-campus committees, including Senior Leadership Team and emergency preparedness teams.
• Perform additional duties as assigned.

• Knowledge of professional media relations practices and higher education marketing, including effective ways to respond to media inquiries and encourage positive coverage of college activities, both in normal operations and crisis.
• Strong understanding of content marketing principles and best practices.
• Excellent writing, editing, copyediting, and proofreading skills.
• Strategic thinking and ability to align content with business goals.
• Data analysis and reporting skills to measure content performance.
• Project management skills to manage content timelines and deadlines.
• Excellent supervisory skills and abilities, including efficacy in training and directing the work of others, evaluating performance, and addressing job performance issues.
• Leadership and team building abilities.
• Proficiency with Microsoft 365 and skill with emergency communication and digital marketing tools like search engine optimization, pay per click, social media analytics, and content management systems.
• Ability to interact with a wide range of diverse constituencies and to foster a climate of understanding and appreciation.
• Confident presentation and public speaking skills.
• Tactical knowledge of major social media platforms and the ability to define and leverage social media opportunities, integration, and content strategy.
• Ability to prepare and maintain crisis communications plans and serve as the primary communicator during emergency events.
• Understanding of higher education organization and operations and the ability to successfully work in an educational setting.

• Bachelor's degree in communications, marketing, journalism, public relations, or a related field.
• Five years of progressively responsible professional experience in communications, marketing, and/or community outreach/media relations, including experience in a public affairs/public relations or news-gathering setting, serving as an outreach coordinator or primary media contact for an organization, and experience with internal organizational communications.
• Demonstrated success earning media on local, regional, and/or national levels.
• Experience initiating, maintaining, and using social media, with advanced knowledge of social media platforms, use, metrics, opportunities, integration, and content strategy.

• Experience as a media spokesperson or emergency communicator.
• Established media contacts, especially in the Pacific Northwest or higher education media.
• Community relations, public affairs, and/or public relations agency experience, preferably in higher education.
• Supervisory experience, especially with creative services teams and content producers.

• Must provide proof of identity and employment eligibility within three days of beginning work.
• Prior to a new hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position.
• Prior to an official offer of employment, a Declaration Regarding Sexual Misconduct form must be submitted to the college per RCW 28B.112.080. The college will contact current and past employers to verify this information. Applicants who provide inaccurate information in their declaration will be disqualified and, if the inaccuracies are discovered after the applicant has been hired, it shall be grounds for termination.