Assistant Director Marketing and Communications - Florida Keys

Florida International University is a top public university that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.

Provides leadership in the planning, development, monitoring and evaluation of an overall strategy for communications, internal and external public relations, media relations and community relations, digital media, and marketing activities to support the mission and work of the Florida Keys National Marine Sanctuary (FKNMS). Provides leadership and guidance to other personnel working in support of the educational and scientific missions of the sanctuary.

• Provides overall vision, leadership, and management for communications, public, media and community relations, and marketing strategies for FKNMS. Collaborates with FKNMS superintendent and Office of National Marine Sanctuaries media director.
• Oversees development of media and outreach strategies for all operations, strategic initiatives and special projects with responsibility for delivering results. Assists with developing clear goals and objectives for FKNMS, identifying strategic milestones and monitoring performance.
• As the media point of contact, oversees development of processes, procedures, and content for marketing and communications, including creation and dissemination of media (print, web, release, TV, video, social) to convey FKNMS policy, conservation efforts, management processes and resource protection to local, regional and national audiences.
• Reviews signage, exhibits, and other educational materials developed for visitor centers, distribution to the general public, and use in the field for compliance with typographic standards.
• Participates as a member of the FKNMS Media, Outreach, Volunteer, and Education (MOVE) team. Collaborates on other MOVE initiatives and projects, and supports core MOVE team responsibilities including participation in outreach events and delivering public presentations.
• Establishes and maintains frequent contact and mutual communications between FKNMS and the Office of National Marine Sanctuaries, industry professionals, businesses, universities, government agencies, and the general public; advise FKNMS leadership on policy formulation; promote communications with influential and decision-making audiences to encourage understanding and support of agency objectives; establish and foster necessary rapport with all levels of personnel and external constituencies.
• Assist FKNMS superintendent with the development and implementation of community and business relations. Assists with major events and supports the site's communication strategy by representing FKNMS in local, regional, state and national forums.
• Establishes media training and protocols for FKNMS staff and leadership as needed.
• Establishes and maintains data collection and reporting on communications, public relations and marketing efforts for FKNMS.
• Assigns and edits content for new stories, press releases, radio spots and digital communications (including websites) on behalf of FKNMS; edits speeches and/or talking points for leadership or staff representing FKNMS.
• Identifies and analyzes problems. Advises on and makes decisions about appropriate course of action for marketing and communications
• Conducts market research and tracks public relations, marketing and educational trends to support innovative communications efforts. Provides input on the budget and cost-effective marketing opportunities and utilizes shared technology platforms to oversee project implementation.
• Oversees crisis communications and/or handles confidential matters on behalf of FKNMS.
• Performs essential duties in any emergencies such as hurricanes, public health emergencies, and/or any other university emergency closing. The employee is expected to be available to report to work as needed during university emergency closing with appropriate notification of a department administrator.

Bachelor's degree in Marketing, Advertising, Communications, or related field with four (4) years of experience in social media tools, marketing, and advertising or Master's degree in Marketing, Advertising, Communications, or related field with two (2) years of experience in social media tools, marketing, and advertising.

• Experience creating and implementing a cohesive media strategy and campaign.
• Demonstrated experience developing and implementing a major outreach and education campaign, including coordination with governmental agencies, universities and the public.

Administrative

• Begin time: 8:30 AM
• End time: 5:00 PM

Operating University Vehicles (all types)

• Driver's License Check
• Expanded Background Check

Prospective Employee

If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.

*This posting will close at 12:00 am of the close date.

Current Employee

As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.

*This posting will close at 12:00 am of the close date.

Clery Notice

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/.

To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).

Pay Transparency

Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

FIU is a State University System of Florida member, Equal Opportunity, Equal Access, and Affirmative Action Employer for individuals with disabilities and veterans. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status. For inquiries regarding nondiscrimination, contact FIU's Office of Civil Rights Compliance and Accessibility at 305.348.2785 or email ocrca@fiu.edu.