Dir, Membership & Education Marketing

TITLE:

Director, Membership and Education Marketing

REPORTING RELATIONSHIP:

Senior Director, Marketing

BASIC FUNCTIONS:

Develop and direct implementation of American Academy of Pediatrics (AAP) marketing strategies and business plans for assigned lines of businesses, including educational activities, National Conference & Exhibition (National Conference), membership recruitment and retention programs to meet and exceed annual budget projections. Develop and monitor annual budget projections to meet and exceed financial goals.

DUTIES AND RESPONSIBILITIES:

1. Develop and direct all marketing business plans, including multi-channel direct marketing and sales channels, licensing, and pricing models for products and programs to achieve maximized ROI, revenue, and margin goals.

2. Assist in the development of annual revenue and expense projections across all business units. Consistently monitor and make recommendations for plan adjustments to meet or exceed budget projections.

3. Develop and oversee assigned operational budgets and report on variances.

4. Recruit, train, and supervise assigned staff and provide leadership to Membership and Education Marketing team.

5. Analyze and measure results for multi-channel marketing programs and channels to meet and exceed budget projections and ROI by product line.

6. Support Member and Customer Care staff by developing appropriate marketing materials. Ensure attendance at and staffing of exhibits as necessary to effectively promote AAP products and services.

7. Work with other business unit leaders to help them refine existing or develop new products to respond to market needs and trends. Contribute to their business strategies to grow the existing markets and associated revenues.

8. Propose and administer consistent business terms, as authorized, that are compatible with industry standards and the financial goals of the AAP, including pricing strategies.

9. Obtain realistic measurements of the effectiveness of all marketing campaigns, as well as individual promotions and presentations, to appropriately allocate marketing efforts and budget.

10. Conduct opportunity assessments in conjunction with SVP and other staff for joint ventures and acquisitions. Identify projects and partners for joint ventures to expand available resources. Identify new distribution opportunities.

11. Participate in relevant AAP meetings and those of external organizations and stakeholders.

12. Prepare standard and ad hoc reports and presentations on marketing activities for leadership and Board of Directors.

13. Perform all other tasks as assigned.

EDUCATION:

Bachelor's degree in business, marketing, communication or related field required. MBA or other related master's degree preferred.

EXPERIENCE:

At least 6 years' related progressive experience managing integrated marketing and/or sales activities required, including strategic planning, developing business plans, budget development and forecasting, market research, ROI analysis, and supervising staff. Experience in an association and/or a with medical or consumer publishing highly desirable.

ESSENTIAL SKILLS:

Excellent interpersonal, organizational, negotiation, critical thinking, verbal/written communication, and leadership skills required, as well as strong financial acumen with the ability to effectively manage a large budget and analyze and interpret data. Must be able to manage multiple priorities simultaneously within established deadlines, collaborate effectively with various internal and external constituents, take initiative, and maintain a positive and cooperative team-oriented work environment with a commitment to fostering a culture where everyone feels valued and respected. Strong technical acumen essential with proficiency in MS Office and the ability to learn and apply new technologies; familiarity with a CRM (e.g., netForum), SalesForce, budgeting software (e.g., Acumatica), virtual meeting platforms (e.g., WebEx, Teams), and document collaborations platforms (e.g., SharePoint) preferred. Some travel and evening/weekend work required.

A reasonable estimate of the current base pay range for this position is $118,915.00 - $125,521.50. Compensation decisions take into account a wide range of factors, including but not limited to relevant experience, skills, certifications, geographic location, business needs, and organizational policies. In addition to those factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer. Hiring at the maximum of the range would not be typical. We also offer a comprehensive benefits package which includes healthcare and retirement savings plans. Click to see all benefits offered: https://downloads.aap.org/DOHRAS/BenefitsAtAAP.pdf.

Hybrid work environment of 40% of work time in the office per month.

To learn more about the organization, see a full job description, and/or apply for the position, please visit https://www.aap.org/employment.

The AAP offers an excellent work environment, competitive salary, and a comprehensive benefits package. As a reaffirmation to our employee-focused culture, since 2005 the AAP has been named one of the 101 Best and Brightest Companies to Work for in the Chicagoland area. Additionally, we are an Equal Opportunity Employer of Minorities, Females, Individuals with Disabilities, and Veterans that values the strength diversity brings to our workplace.

Reasonable Accommodation: Individuals with a disability in need of a reasonable accommodation regarding the job application process may call 630-626-6297. Please note, only those inquiries concerning a request for reasonable accommodation will receive a response.