Director Of Marketing

Amerita

At Amerita, we're not just delivering Specialty Infusion services-we're building relationships that improve patient outcomes and drive business success.

The Director of Marketing is a strategic, hands-on leader responsible for overseeing all aspects of marketing at Amerita, a national specialty infusion pharmacy. This role is accountable for developing and executing marketing strategies that drive brand awareness, customer engagement, referral partner support, and revenue growth. The Director will lead a high-performing marketing team and collaborate with leaders across Sales, Managed Care, Trade, Operations, Clinical, and IT. A successful candidate will have strong business acumen, excellent leadership skills, and a data-driven approach to decision-making.

This is a remote opportunity. Applicants can live anywhere within the Continental USA.

We Offer

* Medical, Dental & Vision Benefits plus, HSA & FSA Savings Accounts
* Supplemental Coverage - Accident, Critical Illness and Hospital Indemnity Insurance
* 401(k) Retirement Plan with Employer Match
* Company paid Life and AD&D Insurance, Short-Term and Long-Term Disability
* Employee Discounts
* Tuition Reimbursement
* Paid Time Off & Holidays

Develops and implements integrated marketing strategies to support short- and long-term business growth objectives
• Partners with executive leadership on annual business planning and corporate goal alignment
• Leads market research, competitive analysis, and industry trend monitoring to guide strategic direction
• Translates market insights into actionable marketing strategies and campaigns
• Defines and evolves the Amerita brand, ensuring consistency across internal and external communications
• Oversees creation and enforcement of brand guidelines, tone of voice, and messaging frameworks
• Develops and manages corporate communication plans for media relations, crisis communication, and thought leadership
• Leads multi-channel demand generation programs to support patient referrals, provider engagement, and payer visibility
• Manages paid search, SEO, social media, email marketing, and marketing automation
• Designs and optimizes digital experiences including the corporate website, landing pages, and mobile tools
• Collaborates closely with Sales and Managed Care teams to develop territory marketing tools and programs
• Delivers sales training, presentation tools, lead generation campaigns, and competitive positioning materials
• Tracks and supportsRFP and proposal marketing content
• Recruits, leads, and mentors a focused team of marketing professionals
• Acts as primary liaison with BTSG internal agency to support media buying, creative production, and analytics
• Manages departmental budget and allocate resources efficiently to meet performance goals
• Establishes and maintains KPIs and dashboards for campaign performance and ROI tracking
• Implements tools and systems to streamline marketing operations and improve efficiency
• Oversees planning and promotion of trade shows, conferences, and internal events
• Supports charitable sponsorships, corporate social responsibility (CSR), and patient support programs
• Fosters relationships with advocacy organizations, key physician organizations, and community partners

EDUCATION/EXPERIENCE
* Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred)
* 10-15 years of progressive marketing experience; 5+ years in a leadership role
* Experience in healthcare, infusion pharmacy, biotech, or pharmaceuticals preferred

KNOWLEDGE/SKILLS/ABILITIES
* Deep understanding of B2B and B2C marketing, especially within regulated healthcare environments
* Strong digital marketing, content development, branding, and lead generation skills
* Proficient in analytics tools (e.g., Google Analytics), CRM/marketing automation (Salesforce, HubSpot), and Adobe Creative Suite
* Excellent communication, leadership, and cross-functional collaboration abilities