Head of Patient Services & Marketing Analytics

Glaukos - Head of Patient Services & Marketing Analytics

Location: Aliso Viejo, CA

We're looking for an accomplished leader to serve as our Head of Patient Services & Marketing Analytics - a key role in accelerating patient and provider adoption through personalized engagement, smarter marketing investments, and impactful DTC strategies.

This leader will bring together data-driven marketing, advanced analytics, and healthcare expertise to optimize the full patient journey and maximize ROI across our portfolio.

What You'll Do

• Lead analytics and personalization strategies that increase patient conversion and access to care.
• Build systems to track and attribute the full patient journey-from first impression to treatment.
• Develop targeted, data-informed remarketing and engagement campaigns.
• Drive marketing performance through advanced analytics (multi-touch attribution, MMM, LTV, A/B testing).
• Partner closely with Digital, Finance, Market Access, Medical Affairs, and Sales to align insights and execution.
• Serve as a thought leader shaping company-wide digital, service, and investment strategies.
• Build, mentor, and inspire a high-performing team.

What You Bring

• 15+ years of relevant experience, with 10+ in analytics, personalization, or patient services within healthcare, medtech, or consumer health.
• Proven success building data and personalization capabilities that drive measurable growth.
• Strong command of martech/adtech platforms, CRM, and data integration tools.
• Excellent communicator and storyteller-able to turn insights into strategy.
• Strategic mindset with hands-on execution ability; a player/coach leader.
• MBA or advanced degree in Statistics, Data Science, Marketing Analytics, or related field.