Marketing Specialist II/Hybrid - 137024

This position will work a hybrid schedule which includes three days on-site at Student Health on campus and two remote.

The mission of the Student Health & Well-Being (SHW) cluster is to promote a culture of health and well-being for the student community, deliver equitable high quality innovative services, incorporate inclusive approaches, and celebrate diversity, with the goal of adoption and maintenance of healthy behaviors contributing to the academic success and personal development of all students.

The UC San Diego SHW cluster, which reports through UC San Diego Health System, plays a leadership role in creating a strong and active wellness culture that enables all students to flourish in body, mind and spirit. This includes promotion and the transformation of existing departments, under the oversight of the Executive Director, into a cohesive, trans-disciplinary source of integrated wellness services. The SHW cluster includes the departments of Student Health Services (SHS); Health Promotion Services (HPS); Counseling and Psychological Services (CAPS); Assessment and Analytics (SHAA), Strategic Planning, Innovation and Research (SPIR); and SHW Administration (ADM).

The SHW cluster provides health promotion, counseling and psychological services and primary medical care, including urgent care and support services, to over 43,000 undergraduate, graduate and professional students. Staff consists of physicians, psychiatrists, psychologist, pharmacists, optometrists, nurse practitioners, registered nurses, social workers, radiology technologists, clinical laboratory scientists, medical lab assistants, medical assistants, health educators, administrative and other healthcare professionals.

SHW Strategic Planning, Innovation and Research (SPIR) is responsible for identifying and prioritizing strategic initiatives, setting and monitoring appropriate goals, and developing and integrating new strategies through cross-functionality within SHW and in collaboration with external stakeholders and campus partners. SPIR also ensures that strategies are both forward-thinking and deeply aligned with the overall University, UC San Diego Health, and Student Health and Well-Being objectives; thus, setting the stage for sustainable success and growth to meet the unique needs of our vibrant and diverse student population, and create a welcoming and inclusive environment for our dedicated workforce. In addition, SPIR facilitates collaborative research that delivers compassionate, innovative, and transformational care that contributes to the academic success and personal development of all students.

Reporting to the Director of Strategic Planning, Innovation and Research, this position is part of the Marketing and Communications Team and provides marketing and communication services to the Student Health and Well-Being Cluster. The incumbent works on a broad range of projects involving the development and execution of marketing strategies, cluster publications, website maintenance, printing, marketing campaigns, social media, branding, and public and campus messaging, and works with various communications teams on campus.

Design experience in Adobe Suites is required (e.g., InDesign, Illustrator, Photoshop, etc.) to design graphics for various publications. The position assists with the maintenance of content across multiple websites and social media platforms; develops positive working relationships with external and internal stakeholders, student body, university staff and faculty while working collaboratively with the Student Health and Well-Being Cluster team to achieve marketing, communications and engagement goals for the department. The incumbent will have experience coordinating and scheduling social media posts, content creation, and managing comments and replies. Incumbent must have experience creating engaging stories, posts and videos on Instagram. Incumbent must have experience working with graphic design, video editing, and closed captioning applications. Experience working with vendors to design and produce promotional items like brochures, t-shirts, pens, tote bags, etc, is highly preferred.

The candidate uses skills as an experienced marketing and communications professional with a full understanding of industry practices and campus policies and procedures; resolves a wide range of issues. Demonstrates good judgment in selecting methods and techniques for obtaining solutions.

Uses marketing concepts in performing non-complex responsibilities such as planning, developing and implementing basic marketing plans, drafting promotional or marketing materials, working on marketing events, conducting basic market research, etc.

• Six years of related experience, education/training, OR an Bachelor's degree in related area plus two years of related experience/training.

• Solid knowledge of marketing principles, concepts, strategies and best practices. Thorough knowledge of marketing mediums and funding sources, communication principles, media and marketing techniques.

• Solid knowledge of institutional products and services.

• Knowledge of the campus and / or medical center including its achievements, mission, vision, goals, objectives and infrastructure.

• Knowledge of customer service standards / procedures. Strong skills in event and media activities management.

• Organizational skills and skills in file creation, maintenance and management. Strong project management skills and demonstrated ability to establish goals, determine workload priorities and manage projects with competing deadlines.

• Written and interpersonal communication skills. Demonstrated experience developing written content for the web; knowledgeable regarding best web content practices, web page design and construction.

• Demonstrated knowledge of proper English grammar, spelling, punctuation, sentence construction and formatting styles. Experience in proofreading and editing.

• Demonstrated research and interviewing skills to gather data using traditional and electronic methods. Ability to read and analyze technical or complex content and write communications on those subjects for a general audience.

• Experience with desktop design and publishing applications such as Photoshop, InDesign, Illustrator, and Canva.

• Video filming and editing experience with programs such as Adobe Premiere Pro and After Effects.

• Demonstrated ability to operate office computer and various equipment proficiently, including telephone, printer, copier, scanner and FAX machines. Thorough knowledge of business software; specialized applications and systems used in behavioral health centers / clinics, as applicable to position. Demonstrated experience and competency with standard business equipment, computer technologies and a variety of software including system and networking software, Microsoft Office suite, email and a variety of web-based programs and browsers, with the willingness and ability to update and increase skills as needed to meet the goals of SHW.

• Demonstrated ability to actively foster a positive, welcoming climate, and value, include and support all in the UC San Diego community. Demonstrated commitment to principles of community to foster the best possible working and learning environment.

• Demonstrated commitment and ability to acknowledge, advocate and support the efforts to dismantle structural racism and divisive biases based on race, ethnicity, sex, gender identity, age, disability, sexual orientation, religion, and political beliefs.

• As appropriate, submit incident reports into the UCSD SHW Incident Report System, RL Datix or current system in use, to report near-misses, process problems or patient or employee injury events. Attend required trainings and refreshers for use and proper steps to follow.

• At all times, demonstrate the characteristics of professionalism in attire, attitude, conversation, behavior and attentiveness to others. All staff members are required to uphold the UCSD Principles of Community and to promote a positive and collaborative team environment. Ability to adhere to and practice the mandatory University Core Values & Safety Standards of performance. Ability to at all times adhere to UCSD Health Medical Center (C.A.R.I.N.G.) Standards of Performance as applicable to position.

• Ability to use discretion, maintain utmost confidentiality and comply with all requirements in use of computer systems and access to any and all patient, student, employee and University data, in electronic and hard copy formats, in compliance with University, state and federal guidelines, including, but not limited to Health Insurance Portability and Accountability Act (HIPAA) and Family Educational Rights and Privacy Act (FERPA).

• Employment is subject to a criminal background check and pre-employment physical.
• Commitment to principles of community to foster the best possible working and learning environment.
• Occasionally required to work overtime, weekend or evening hours.
• TB screening required, following COEM schedule.
• Flu vaccination required annually.
• COVID vaccination or approved exemption required.
• Occasional business travel.
• Job descriptions are reviewed periodically and may be revised, if deemed necessary.
• This job description is not intended to be all-inclusive. Employee may perform other related duties commensurate with the level and scope of this position, as required, to meet the ongoing needs of SHW cluster.
• Job offer is contingent upon satisfactory clearance based on Background Check results.