Marketing Specialist III

Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to UA recreation and cultural activities; and more!

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1. Manages the creation of online and print ads, collateral, direct mail/email, web and video tactics to support units' marketing goals, which includes: determining appropriate content, creative direction, personnel and timeline for each request; coordinating execution of the project with in-house or outsourced teams as appropriate; communicating frequently about project status to both the marketing and campus partner teams; working with vendors; and ensuring that projects are produced on time and within budget.

2. Utilizes project management system to manage and execute projects; track and report project milestones and provide status reports to supervisor. Measures and reports performance of marketing campaigns, gain insight and assess against goals.

3. Supervises marketing strategy staff to ensure positive outcomes and alignment of resources with divisional priorities. Manages hiring, evaluation, promotion and termination of employees on the marketing strategy team.

4. Ensures that all marketing materials are aligned with the University of Arizona brand (and established family brands, where appropriate) in message, tone and visuals. Collaborates with central digital, creative, and content marketing teams where appropriate to execute Enrollment Marketing, Communication & Events projects.

5. Performs light copywriting or copyediting functions for projects that do not require the services of a professional copywriter. Performs other related duties as assigned.

Knowledge, Skills and Abilities:

Ability to:
* Ensure that marketing materials are aligned with the university brand and adhere to guidelines provided.
* Think strategically and problem-solve confidently in demanding situations.
* Mentor and nurture talent among the marketing strategy team.
* Work on and deliver multiple projects simultaneously, maintain priorities and provide concise correspondence to internal stakeholders and teams regarding project status.
* Manage and reconcile budgets.
* Write and edit copy.
* Present ideas effectively, both orally and in writing.
* Prepare marketing reports that are clear and strategic.
* Communicate effectively with people from a wide variety of educational, cultural and socio-economic backgrounds.
* Provide close attention to detail.
* Meet targets and deadlines.

• Bachelor's degree in marketing, communications, journalism, or related field AND five years of related work experience OR
• Equivalent combination of education and work experience