Sr Product Manager - Digital Experience

Role Overview

We are seeking a Senior Product Manager, Digital Experience to lead the evolution of our brand digital experiences. This role is responsible for optimizing current website capabilities, shaping the vision and execution of future-state corporate and brand site architecture, and operationalizing product management practices. You will own the roadmap, prioritize initiatives that align with brand and business priorities, and drive innovation in areas such as personalization, experimentation, and AI-driven capabilities.

This is a highly cross-functional role requiring strong collaboration with marketing, IT, design, analytics, and brand stakeholders. The right candidate is both strategic and execution-oriented, capable of balancing near-term performance improvements with long-term transformation.

Key Responsibilities

Website Strategy & Roadmap

Define and execute the product vision and strategy for brand websites, ensuring alignment with corporate priorities and business objectives.
• Develop and manage transparent roadmaps and backlogs, ensuring prioritization reflects both near-term brand needs and long-term enterprise vision.
• Plan and deliver site migrations and future consolidation into next-generation architecture with minimal disruption to SEO and user experience.
• Manage relationships with external vendors and agency partners as an extension of the core team, ensuring alignment with product goals and delivery standards.
• Guide the work of contractors and freelancers, providing clear direction, feedback, and integration into broader team workflows.
• Regularly communicate progress, risks, and wins to senior leadership and stakeholders.

Optimization & Product Operations

• Drive ongoing optimization of website capabilities, improving site performance, SEO, accessibility, and conversion.
• Drive ongoing optimization of content operations across CMS, DAM and other platform tools used by Marketing Operations to plan, author, publish and measure brand content and experience.
• Establish product management operating practices: intake, prioritization, roadmap management, sprint planning, and delivery transparency.
• Manage the analytics stack and reporting dashboards, translating insights into actionable site enhancements.

Innovation & Next-Gen Capabilities

• Build and maintain an innovation pipeline for digital experience capabilities (A/B testing, personalization, AI-driven features, etc.).
• Partner with marketing and technology teams to design and implement new consumer engagement and personalization strategies.
• Stay ahead of emerging technologies and digital trends; evaluate opportunities to integrate into website experiences.
  
  

Collaboration & Leadership

• Serve as the product owner and voice of the consumer and business across web initiatives.
• Collaborate with cross-functional partners to align digital projects with marketing campaigns, brand storytelling, and IT delivery.
• Foster a culture of innovation, documentation, and continuous improvement across teams.
• Mentor junior team members and contractors, promoting skill development and knowledge sharing

Qualifications

• Bachelor's degree in Marketing, Business, Information Technology, or related field (MBA preferred).
• 8+ years of experience in digital product management, website management, or related fields.
• Proven experience leading enterprise CMS platforms and managing site migrations at scale.
• Strong expertise in SEO optimization, analytics tools, and site performance management.
• Demonstrated ability to create and manage roadmaps, prioritize across competing demands, and deliver business outcomes.
• Hands-on experience with experimentation platforms, personalization tools, or AI/ML-driven web capabilities strongly preferred.
• Excellent leadership, communication, and stakeholder management skills; ability to work cross-functionally at all levels.
• Experience managing teams and/or Centers of Excellence a plus.

Benefits

SH Residential Holdings is an equal-opportunity employer. We value diversity and inclusivity, recognizing the strength it brings to our team. Candidates from all backgrounds are encouraged to apply, as we strive to create a workplace where every individual's unique perspective is valued and contributes to our collective success. We also provide reasonable accommodations for candidates with disabilities during the recruitment process.

Benefits:

• 401(k) & 401(k) Matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Disability Insurance
• Employee Assistance Program
• Flexible Spending Account
• Life Insurance
• Paid Time Off

Compensation

• Base Salary: $90,000 - $120,000
• FLSA Status: Exempt
• Bonus Type: Year-end Discretionary

We recognize that few applicants may "check all the boxes," but each person has unique strengths they would bring to the table. We are committed to building a diverse and authentic work culture, so we invite you to apply anyway. You belong here.

SHRH is an equal-opportunity employer. All qualified candidates will receive consideration for employment without regard to race, religion, color, national origin, sexual orientation, gender, gender identity or expression, age, genetic information, disability, or any characteristic protected by law. Diversity is critical to the growth of our company and understand the importance of fostering an environment where everyone has a voice. We are also committed to providing reasonable accommodation for candidates with disabilities during the recruiting process. If you need assistance due to a disability, please get in touch with us.