Marketing Content Strategist IV

Position Summary:

Reporting to the Manager, Marketing Operations, the Content Strategist IV is responsible for the development and strategy of content for member and/or provider materials and collateral.

Supervision Exercised:

• No, this position does not have direct reports.
  

Massachusetts Market Contract Key Personnel:

• No, this position is not identified in the contract/s as key personnel.
  

Essential Duties & Responsibilities:

• Curate, capture, write, and produce content that reinforces the company's brand positioning
• Deploy campaigns from ideation to implementation
• Develop interesting plan language content to improve audience experience
• Execute communications for the appropriate channel delivery
• Ensure production of materials is on time and within budget
• Assist with assignment of departmental work queue
• Ensure a unified content calendar is effectively created, maintained, and followed and is relevant to key programs and initiatives
• Confirm all regulatory and accreditation requirements are adhered to in materials created and utilized
• Conduct regular content audits to ensure adherence to corporate policies, standard operating procedures and style guides
• Guide team efforts to create comprehensive communication plans in support of business needs, regulatory requirements and organizational goals
• Utilizing consultative methods, collaborate and coordinate with key internal stakeholders and external business partners
• Facilitate gathering of customer data insights and leverage data to evaluate content strategy and management
• Establish measurements and monitor communication plan execution; provide ongoing feedback and recommendations for improvements
• Lead large and complex projects to ensure strategies, goals and milestones are achieved
• Conduct training and provide guidance on department processes and procedures for new team members
• Support the development and maintenance of team processes, manuals and guides
• Create and implement process improvement efforts
• Provide communication expertise and serve as communications lead on internal work groups/committees to support organizational initiatives and efforts
• Perform any other job duties as requested

Working Conditions:

• Standard office conditions.

Required Education (must have):

• Bachelor's degree in Marketing, Public Relations, Journalism, Communications, or related field or equivalent work experience is required

Desired Education (nice to have):

Required Licensing (must have):

• None

Desired Licensing (nice to have):

MA Health Enrollment (required if licensed in Massachusetts):

• No, this is not required for the job.

Required Experience (must have):

• Minimum of seven (7) years of experience writing consumer-friendly, plain language content is required
• Experience in content implementation across multiple platforms and mediums/channels

• Experience writing health care-related content is preferred with a deep understanding of subject lines, call to action (CTAs) and writing styles that drive engagement

Desired Experience (nice to have):

Required Knowledge, Skills & Abilities (must have):

• Microsoft Office proficient
• Experience using visual software, such as PowerPoint and Visio
• Project management skills
• Demonstrate a good balance of creative, editorial, and technical skills
• Excellent attention to detail
• Oral, written, and interpersonal communication skills
• Knowledge of marketing practices, tactics and trends
• Cross-functional team skills
• Ability to work independently
• Time management skills
• Decision making/problem solving skills

Required Language (must have):

Desired Knowledge, Skills, Abilities & Language (nice to have):