Mgr-Performance Marketing

POSITION OVERVIEW:
Lead paid acquisition strategy and execution across digital channels to drive qualified lead generation and customer acquisition at scale

ESSENTIAL FUNCTIONS/JOB DUTIES:

1. Select, lead, educate, develop and motivate a staff of employees
2. Develops and executes paid media strategies across Google Ads, social platforms, and display advertising to drive qualified lead generation.
3. Provides strategic oversight of multi-million-dollar advertising budget optimization for maximum ROAS performance.
4. Maintains leadership of A/B testing programs for ad creative, landing pages, and audience targeting optimization.
5. Establishes collaboration frameworks with analytics team on attribution modeling and performance tracking methodologies.
6. Drives continuous learning and adaptation to platform updates, new features, and industry best practices.
7. Manages strategic relationships with external agencies and vendor partners for campaign execution and optimization.
8. Implements performance measurement and reporting systems to track campaign effectiveness and ROI.
9. Comply with all applicable laws/regulations, as well as company policies/procedures
10. Perform other assignments (or duties) as required

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

QUALIFICATIONS:
* Bachelor's degree in marketing, Business, Management or equivalent work experience
* Five (5) years' Performance Marketing and or/equivalent role such as Growth Marketing or Lead Gen
* Experience managing people and marketing teams
* Expertise in Google Ads, Facebook Ads, LinkedIn Ads
* Strong analytical skills and proficiency in analytics tools
* Experience with marketing attribution and measurement

WORKING CONDITIONS:
* Must be able to travel

Preferred Qualifications:

Pay Transparency:

Pay:

Additional Details:

FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.

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