Vice President of Demand Generation & Account-Based Marketing (ABM)

Overview:

Responsibilities:

• Leads the execution of multi-channel campaigns across paid media, social, email, web, SEM, and events

• Drives measurable pipeline growth and client engagement through targeted marketing programs

• Optimizes channel performance, ROI, and campaign attribution using analytics and martech

• Develops and scales ABM playbooks in partnership with PMDs and BD Directors

• Leads account-specific marketing programs for top global and regional clients

• Partners with firmwide leadership and business development teams to adapt ABM programs for regional markets

• Partners with PMDs and firmwide leadership to design campaigns aligned to practice value propositions and regional priorities

• Collaborates with Brand, PR, and Pursuit COEs to deliver integrated, high-impact campaigns

• Ensures campaign briefs, assets, and delivery are standardized, scalable, and measurable

• Owns the marketing operating system, including governance, workflows, martech stack, and campaign reporting

• Champions operational excellence, scalability, and agility across all marketing functions

• Develops playbooks, templates, and processes to ensure consistency across practices and regions

• Partners with Insights & Analytics COE to track campaign and ABM performance, measuring marketing's influence on pipeline, pursuits, and revenue

• Continuously optimizes channels, budgets, and tactics to improve impact and efficiency

• Collaborates to integrate campaigns across brand, PR, thought leadership, and pursuit activity

• Models and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growth

• Acts with positive, service-driven attitude with a commitment to going above and beyond to help customers and team members

• Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning

• Leads efforts in attracting, training, retaining, growing and recognizing diverse talent

• Manages conflict effectively and encourages a healthy team environment

• Fosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachability

• Takes personal responsibility for fostering a green workplace through sustainable work practices

• Develops budgets and timelines of team projects in collaboration with Chief Marketing Officer

• Responsible for the financial implications of overhead and chargeable time, including accountability to project plan and planned utilization rate

• Collaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirements

• Partners with practice leadership, BD and Marketing to create go-to-market strategies to successfully deliver against the firm's growth and revenue goals

Qualifications:

• Bachelor's degree in Advertising or related degree

• Typically with 15+ years of B2B/professional services experience, with experience in demand generation, digital marketing, and ABM

• Proficiency in Adobe Creative Suite such as InDesign, Photoshop, Illustrator and Sketchup graphic software

• Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred

• Prior experience in professional services or design industries

• Deep knowledge of best-in-class marketing tech stack, and the latest technologies available to support all marketing efforts

• Successful track record with managing a team and performing duties in a fast-paced environment

• Proven ability to design and execute multi-channel, measurable campaigns

• Proven ability to work across stakeholder groups, functional areas, geographies, and differing levels of seniority

• Proven ability in identifying issues, determining their cause, developing creative solutions

• Excellent operational mindset with martech, campaign orchestration, and process leadership

• Excellent writing skills with leadership experience in creative direction, storytelling, and visual communication

• Excellent attention to detail and commitment to excellence

• Excellent interpersonal skills and the ability to interact with all levels of staff and clients; ability to forge trusting relationships within a diverse team

• Strong understanding of data governance principles, including data capture, integration, and analysis across marketing systems, to ensure accurate measurement, actionable insights, and consistent reporting for demand generation and ABM initiatives

• Strong understanding of data privacy law across the globe

• Strong presentation skills

• Strong organizational skills and the ability to work on multiple projects at the same time

• Ability to partner seamlessly with BD to align marketing activity with client growth

• Ability to thrive in a complex, matrixed global organization

• Ability to influence senior stakeholders across practices, regions, and BD teams

• Ability to measure and report brand performance

• Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external

• Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing

• Ability to proactively problem solve and apply innovative solutions

• Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work

• Ability to effectively meet deadlines at expected quality

• Travel may be required

If you currently work for HKS, please submit your application via the Internal Careers Portal.

HKS is an EEO/AA Employer: M/F/Disabled/Veteran