Associate Director Marketing

The Associate Director Marketing will own U.S. product launch planning and execution, pricing strategy, brand strategy, and market research, partnering crossfunctionally with Sales, Medical Affairs, Market Access, Regulatory, Legal/Compliance, Supply Chain, and Commercial Operations.
The role will define positioning and messaging, lead development and review of promotional tactics, and ensure operational compliance for all U.S. activities. This is a highly visible, handson role with endtoend responsibility for building demand and achieving launch and growth objectives for the Ga-68 generator portfolio in the United States.

• Own U.S. brand strategy, positioning, and messaging for a diagnostic generator platform; translate strategy into clear, compliant promotional tactics.
• Plan and execute an integrated U.S. product launch, including prelaunch readiness, congress planning, tactical calendars, and postlaunch optimization.
• Lead U.S. pricing strategy and value story; inform list/contract pricing recommendations with robust market analytics and access considerations.
• Drive U.S. market research and competitive intelligence to illuminate customer needs, market dynamics, and adoption barriers; convert insights into action.
• Develop the annual U.S. brand plan and measurement framework; partner with Commercial Operations on ROI tracking and performance dashboards.
• Manage A&P budgets and agency partners to maximize impact and efficiency; ensure disciplined project management and timely delivery.
• Partner with Sales leadership to equip and support the field (training inputs, tools, resources); conduct field rides to gather insights.
• Collaborate with Regulatory, Legal, Medical, and Compliance to ensure accurate, balanced, and compliant promotional materials and PRC/MRL review outcomes.
• Coordinate closely with Supply Chain/Operations and the manufacturing site to align demand forecasts, supply plans, and launch phasing for U.S. customers.
• Represent the brand at key U.S. congresses and professional/patient meetings; manage sponsorships, exhibits, and symposia as appropriate.
• Build and maintain relationships with relevant U.S. customers, KOLs, societies, and advocacy groups to support appropriate utilization.
• Must maintain operational compliance with applicable regulatory agencies and guidelines (e.g., FDA, NRC, cGMP, ISO, USP) for all U.S. activities.

• Bachelor's degree in business, marketing, or a related scientific/medical field required; advanced degree (MBA or similar) preferred.
• 12 or more years of relevant work experience with 5 or more years of pharmaceutical marketing experience, including launch experience.
• Direct experience building pricing strategies, brand strategy, and market research programs; track record of successful launch execution.
• Experience with promotional review processes and creation of compliant materials; strong understanding of U.S. regulatory considerations.
• Excellent communication (written and verbal), executive presence, and crossfunctional influence skills in a matrixed environment.
• Strong financial and business acumen, including budget ownership and ROI frameworks; proficiency in Microsoft Office and project management tools.
• Willingness to travel domestically and to St. Louis ~1 week per month.

Working Conditions

• Approximately 50% travel if not based in St. Louis with domestic, and occasional international travel required.
• This position will work in typical office conditions with extensive time using personal computer equipment.
• May be required to sit or stand for long periods of time while performing duties.
• Close attention to detail required.