New

Business Intelligence Senior Analyst

Cox
$87,200.00 - $130,800.00 / yr
parental leave, paid time off, paid holidays
United States, Vermont, Winooski
Oct 31, 2025
The Business Intelligence Senior Analyst is a key member of the Dealer Marketing Analytics team, delivering analysis and insights to internal teams and enterprise clients. This role combines skills in requirement gathering, project management, measurement strategies, data acquisition, analysis, visualization, and client consulting to provide clear reporting and actionable recommendations. We seek someone passionate about applying the latest trends in generative AI and Large Language Models to enhance analytics, automate insights, and create new ways of storytelling through data. The Analyst works somewhat independently to identify stakeholders, manage dependencies, and ensure timely project completion. They should have experience developing measurement strategies, custom reports, and visualizations that reveal insights. This role requires proficiency in extracting and integrating data from multiple sources to deliver recommendations that improve performance and efficiency. Collaboration across organizations is essential to connect data sets and provide objective analysis of client initiatives. As a senior team member, this position also mentors others and shares expertise gained through years of experience. This position will come into the office 2 days/week. Key Responsibilities: Provide comprehensive data analysis, reporting, and recommendations across both advertising and websites platforms. Collaborate with stakeholders to develop and refine reporting dashboards for Enterprise Clients (Internal and External) that meet their unique needs Provide insights using data visualization and storytelling techniques to clearly address the needs and questions of stakeholders Facilitate cross training and mentoring fellow team members on internal reporting tools, data analysis techniques, internal systems, processes and best practices Ability to think creatively to incorporate new types of data into custom insights that provide direction guidance towards business questions Minimum Qualifications: Bachelor's degree in a related discipline and 4 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field. Requires a deep understanding of MySQL and SQL-like data sources, including the ability to efficiently access and query these databases. The ideal candidate should be proficient in crafting SQL queries, ensuring that data is retrieved accurately and efficiently. Must have strong proficiency in at least one data visualization software such as Tableau, Power BI, Domo, MicroStrategy, or similar tools. (Tableau AND PowerBI are strongly preferred.) Leverage BI tools with AI capabilities to assist in generation of reports, dashboards and stakeholder education materials. Requires experience working with large sets of data and pulling directly from various data sources. Accelerate data analysis with AI-assisted SQL querying and analytical insights. Excellent written, oral, and project management skills to see insight projects through from initial request to delivery. High level understanding of digital advertising, the primary channels (Search, Display, Social, Video) and their uses for influencing consumer behavior. High level understanding of website usability and standard metrics used to define user website interactions. Must be passionate about data while promoting learning and assisting others in using or understanding reporting systems. Produces high-quality work that is accurate and thorough, with an attention to detail. Approaches work with a continuous improvement mindset, providing suggestions and/or taking action to implement new solutions within the Media Insights team. Requires physical ability and mental acuity to execute the duties of the position successfully within required timeframes to meet business requirements. USD 87,200.00 - 130,800.00 per year Compensation: Compensation includes a base salary of $87,200.00 - $130,800.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.