Senior Marketing Experience Owner

Overview

The Sr Marketing Experience Owner is self-motivated, imaginative, and energetic about enhancing the member experience and will drive the vision, direction, and development of programs and projects for the betterment of our members. Partner closely with members of cross-functional teams and stakeholders (i.e. Solution and System Architects, Developers, Analysts, Data Scientists, Scrum Masters, etc.) to ensure what is delivered fulfills strategic needs and drives a superior member experience.

Work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Anticipate internal and/or external business challenges and recommend process, product, or service improvements. Interact with senior leadership and serve as subject matter expert.

Responsibilities

• Collaborate with a cross-functional team to define and launch new and innovative website redesign & design system features with Adobe Experience Cloud (AEM, Target, Analytics)
• Streamline the execution of program priorities while maintaining the conceptual and technical integrity of the next best action taxonomy, strategies, actions and treatments for the Scrum Team
• Lead, influence, and motivate Scrum Team and stakeholders towards continuous improvement of web experience strategies
• Translate program vision into epics and features and guide Scrum Team in the definition of corresponding user stories
• Direct and manage the Marketing Web Experiences backlog, including refinement of features and PI planning with the cross-functional team, and own the prioritization
• Partner with research analysts to integrate user research and market analysis into next best action definition and enhancement
• Analyze product and service uptake, usage and other empirical data and how that relates to key member needs to determine changes in prioritization
• Regularly analyze true needs for members and constantly push for clear understanding of value
• Serve as an agent of change for Marketing, looking for new ways to solve problems for members and collaborate as a team
• Assist in leading organizational understanding, alignment, and enthusiasm for next best action/conversation, and the positive member experience it delivers; define and implement strategies for internal stakeholders who are resistant to change
• Proactively work with team to formulate creative ideas or solutions for potential issues
• Guide and analyze benchmarking, trend analysis and other input to drive continuous improvement and elevate service performance and the member experience
• Stay current with marketing automation and real-time interaction manager technology as well as government/policy impacts and industry best practices
• Partner closely with stakeholders (UX, engineers, marketing, QA, Business units) from across the credit union to identify opportunities and problem areas for web and content management, perform in-depth analysis, and recommend solutions to support business goals, building out and refining features and epics as needed to deliver to Agile Release Train
• Manage multiple marketing initiatives with the most complex scope and impact under tight deadlines; determine when next best actions should be launched to meet internal client expectations
• Deliver compelling and effective communications and presentations to senior management
• Develop and recommend enhancements to improve operational process and procedures
• Lead, guide, train, and mentor less experience staff
• May assist team leadership in selecting employees and providing performance appraisal input
• Perform other related duties as required

Qualifications

• Bachelor's Degree in Marketing, Business, Information Technology, Strategy, or the or the equivalent combination of education, training or experience
• Extensive experience in agile product ownership
• Extensive experience leading, shaping, and developing innovative solutions while managing business risks
• Significant experience in market and consumer research, project management, and analysis in support of strategic planning initiatives
• Significant experience in designing, implementing and enabling Marketing and content management system software (Adobe Experience Cloud [AEM, Target, Analytics] and design system software (Figma, Storybook)
• Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly
• Significant experience in project leadership and execution, including initiatives with technology, processes, cross-functional teams, and external partner team members
• Advanced knowledge of project and program management processes and methodologies; ability to learn different collaboration or product management tools quickly
• Advanced skill building relationships through rapport, trust, diplomacy and tact
• Advanced analytical and conceptual skills to create original concepts and theories for various projects
• Advanced skill delivering presentations to groups of various sizes
• Advanced skill communicating with stakeholders, team members, and leaders effectively and productively
• Advanced skill in problem solving, influencing, and negotiating, and guiding strategic thinking
• Advanced skill exercising initiative to produce desired results and achieve objectives
• Advanced verbal, written and interpersonal communication skills

Desired Qualifications:

• Master's Degree in Marketing, Business, Information Technology, Strategy, or the equivalent combination of education, training, or experience
• Experience in technology, entrepreneurship, SAFe product management
• Advanced knowledge of credit union operations/processes and procedures
• Advance knowledge of Navy Federal's functions, philosophy, operations, systems, and organizational objectives

Hours: Monday - Friday, 8:00AM - 4:30PM

Location: 820 Follin Lane, Vienna, VA 22180

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