Director of Marketing, Breast Cancer

Purpose and Scope

The Director of Marketing, Breast Cancer will lead the strategic and operational marketing efforts for the launch of a new product in Tolmar's Oncology portfolio. This pivotal leadership role will be responsible for developing and executing the pre-launch and launch strategies of this product to ensure optimal market readiness, stakeholder engagement, and brand differentiation in a highly competitive and evolving landscape.

Following launch, this individual will retain responsibility for brand performance, lifecycle management, and ongoing market growth, serving as the key strategic driver for the product's success over time. This position will also lead and manage partnerships with key industry and advocacy associations to advance company and product business.

Pre-Launch and Launch Preparation

• Lead development of the US brand strategy, positioning, and value proposition for the new product.
• Conduct and synthesize market research, competitive intelligence, and insights from patients, HCPs, and payers to inform strategic direction.
• Define the go-to-market strategy, including segmentation, targeting, messaging, and channel mix.
• Collaborate cross-functionally with Sales, Medical Affairs, Market Access, Clinical Development, Regulatory, and Commercial Operations to ensure integrated launch readiness.
• Oversee development of disease education campaigns and pre-launch initiatives to build awareness and engagement among key stakeholders.
• Lead launch planning, including brand identity creation, campaign development, field force readiness, and launch metrics.

Post-Launch and Brand Performance

• Drive execution of brand plans, including promotional programs, lifecycle initiatives, and indication expansions.
• Monitor brand performance KPIs (market share, patient starts, awareness, and engagement) and adjust tactics accordingly.
• Lead strategic brand reviews and forecast updates with senior leadership.
• Maintain a deep understanding of the competitive landscape and evolving standards of care in oncology, anticipating market shifts.
• Partner with sales, market access, and digital teams to optimize omnichannel execution and ensure consistent brand experience.
• Manage marketing budget and external agency partnerships to deliver high-impact, compliant campaigns.
• Demonstrate leadership across Tolmar, building and developing strong cross functional relationships and responsibilities as the brand evolves.
• Develop Strategic Alignment with Tolmar business strategy - including all products and services. This includes new product launches and alignment of the long-term portfolio development strategy to financial LRP deliverables

Core Values

This position is expected to operate within the framework of Tolmar's Core Values:

• Center on People: We commit to support the well-being of our patients. We are committed to treating our employees and those we serve as valued partners. By placing people at the heart of our actions, we actively engage, invigorate, acquire knowledge, and grow together.
• Are Proactive & Agile: We embody a culture of engagement and action. With a hands-on approach, we fearlessly adapt to change. We anticipate, respond swiftly and efficiently to ignite a spirit that propels us towards extraordinary outcomes.
• Act Ethically: We are committed to consistently conducting our business in an ethical, compliant, and socially aware manner, in line with our purpose of positively impacting lives. We actively cultivate diversity, equity, inclusion & sustainability in our workplace.
• Constantly Improve: We are committed to a collaborative & proactive effort to improve our products, systems, processes, and services by reducing waste, increasing efficiency & improving quality.
• Are Accountable: We think, act, and communicate with honesty, transparency, and clarity in alignment with our core values. We don't compromise our values for near term gain. We take accountability & ownership of our work, actions, successes, and setbacks. We strive to deliver our best as we shape the future.

Knowledge, Skills & Abilities

• Experience in Women's Health, Breast Cancer, and/or product launches
• Knowledge of pharmaceutical marketing, methods and techniques.
• Strong communication skills, both orally and in writing.
• Critical thinking skills; strategic assessment of market and portfolio.
• Effective problem-solver and follow-up.
• Strong financial and data analytic skills.
• Creative marketing ability.
• Strong leadership skills; able to effectively communicate with the team regarding expectations.
• Ability to drive strategic and tactical execution in a hands-on manner to secure success.
• Ability to work independently.
• Ability to collaborate successfully with both internal and external customers and work as a team player with employees at all levels.
• Ability to multi-task and prioritize frequently changing needs.
• Ability to work with multiple interruptions and tight deadlines.
• Ability to demonstrate good judgment and discretion.
• Knowledge of Microsoft Office products including Outlook, Word, PowerPoint and Excel.

Education & Experience

• Bachelor's degree in marketing, business or related field (MBA a plus).
• 3-5+ years of marketing, sales, or pharmaceutical commercial experience.
• Experience with specialty products a plus.

Working Conditions

• Office environment; requiring sitting and standing.
• Travel is required up to 25%.

Compensation

Tolmar compensation programs are focused on equitable, fair pay practices, including market-based base pay and a strong benefits package. The final compensation offered may vary from the posted range based on the selected candidate's qualifications and experience.

The pay range for this position at commencement of employment is expected to be between ($211,000-$282,000/year); however, while salary ranges are effective from 1/1/25 through 12/31/25, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to, geographical location, experience level, knowledge, skills, and abilities.

About Tolmar

Tolmar is proud to have earned a reputation for performance and innovation. Through a progressive company culture, Tolmar has established a legacy as a trusted name in the research, development and manufacturing of high quality topical products used in dermatology, and extended release dosing forms for products commonly used in urology and oncology. Founded in 2006, we are a private company known internationally for our advanced drug delivery capabilities and our unmatched commitment to our partners, and to the patients and provider communities we serve.

Since our inception, Tolmar has produced 22 marketed products supported by 5 New Drug Applications (NDAs) and 17 Abbreviated New Drug Applications (ANDAs) across urology and oncology, and dermatology. With more products forthcoming, our dedicated pipeline reflects Tolmar's future-focused approach.

Tolmar offers exciting opportunities that will leverage your abilities, expand your skills, and reward your contributions in an atmosphere that encourages both personal and professional growth. Additionally, Tolmar offers competitive compensation and excellent benefits, including:

• Competitive and inclusive medical, dental, and vision coverage options
• Flexible Spending Accounts for medical expenses and dependent care expenses
• HSA through our HDHP
• CompleteCare reimburses you and your dependents for eligible health care expenses and premium expenses incurred under alternate group health coverage
• Generous 401K match - currently match 100% of your contributions up to the first 6% of compensation and 50% from 7%-12%, but never greater than 9%
• Tolmar-paid Life, LTD, and STD insurance coverages, as well as voluntary benefit options
• Employee Assistance Plan, Legal Guidance, and Funeral Planning & Concierge Services
• Adoption and family-planning benefits, Fertility and Family Forming Benefits
• Generous paid time off, including:
• Vacation, sick time, and holidays
• Volunteer time to participate in your community
• Discretionary year-end shutdown

We provide a positive work environment designed around the philosophy of mutual respect and the challenge and rewards of contributing to the continued success of our organization. Tolmar is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion.

Tolmar is an Equal Opportunity Employer. We do not discriminate on the basis of age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation, or any other applicable status protected by state or local law. It is our intention that all qualified applicants be given equal opportunity and that selection decisions are based on job-related factors.