Senior Analyst-Customer Analytics (Hybrid - Troy, MI) - Health Alliance Plan

GENERAL SUMMARY:

Under direction of the Project Manager or the Director, develops and implements a comprehensive program to analyze data and effectively report information to a variety of customers. The customers and end users of this support service include executive leadership, internal customers, the Board of Trustees, System leadership and external oversight/regulatory bodies. This position generates reports and supports comparative database maintenance regarding strategic and operational performance for performance review, operational effectiveness, and improvement efforts.

DUTIES AND RESPONSIBILITIES:

• Supports HAP market growth and strategic planning efforts as well as those of the overall System, with particular focus on efforts related to campaign evaluation, marketing strategy, and membership growth and retention. Leads cross-functional efforts and provides actionable recommendations to leadership and key areas across the company.

• Acts as project lead and supplies the marketing analytics component of strategic planning by conducting extensive analysis of marketing data across multiple channels and sources and providing reports and recommendations to leadership and internal customers that improve the effectiveness and efficiency of marketing activities.

• Creates and updates comprehensive marketing data models to evaluate marketing performance and generate short-term and long-term strategic recommendations.

• Other duties as assigned.