Digital Manager

At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success.

Position Purpose:

The Digital Marketing Manager drives brand growth and engagement through best-in-class digital strategies, execution, and analytics. This role manages the brand's digital ecosystem - from social media and paid media to partnering with the D2C team on CRM, content, and website performance - ensuring digital marketing efforts build equity, drive conversion, and deliver measurable ROI.

The Digital Marketing Manager will champion how the brand shows up in digital spaces, ensuring every interaction reflects our premium positioning and deepens consumer connection.

This is a hybrid role that requires three days per week in our Stratham, NH corporate office.

Digital Brand Strategy

• Develop and execute a digital marketing strategy that elevates the brand's premium positioning while driving awareness, engagement, and conversion.
• Define how the brand comes to life across digital touchpoints - balancing storytelling with performance.
• Partner with brand, media, eCommerce and shopper teams to ensure consistent messaging across paid, owned, and earned channels.

Campaign & Channel Leadership

• Lead always-on and campaign-based digital activations to drive omnichannel awareness and conversion across social, video, display and video and partnering with D2C teams on search and retail media
• Manage social media presence and community engagement, fostering a loyal brand following.
• Oversee digital content strategy - ensuring photography, video, and copy reflect brand craft, tone, and aspiration and best practices

Performance & Analytics

• Track, analyze, and report digital KPIs - from brand health metrics to ROI and media efficiency.
• Translate insights into actionable recommendations for creative, content, and investment decisions.
• Drive test-and-learn culture around new platforms, creators, and emerging tools.

Cross-Functional Collaboration

• Collaborate with brand teams and global teams to align digital strategies and best practices.
• Work closely with creative and media agencies to ensure premium execution and innovation.
• Partner with eCommerce and shopper marketing teams to connect brand storytelling with conversion.

Qualifications & Requirements:

• 5-8 years of digital marketing experience within a premium CPG, luxury, or lifestyle brand.
• Proven success leading digital campaigns that blend brand storytelling and performance.
• Expertise in paid media management (social, search, display) and marketing automation tools.
• Strong understanding of digital content creation, influencer partnerships, and community management.
• Data-driven mindset with hands-on experience in analytics platforms (Google Analytics, Meta Ads Manager, etc.).
• Exceptional attention to detail and visual sensibility aligned with a premium brand aesthetic.
• Collaborative and agile; thrives in cross-functional, fast-moving environments.

Education:

• Bachelor's degree in Marketing, Communications, or related field; MBA a plus