Senior Director of Product Marketing

Who We Are

Medisolv is a national leader in healthcare quality data management. Our ENCOR solutions support more than 1,800 health systems, ACOs, and payer organizations, representing 130M+ patient records nationwide. We help healthcare leaders measure, report, and improve performance across 500+ quality and safety measures required by CMS, The Joint Commission, private payers, and state agencies.

Backed by Bessemer Venture Partners Forge, Medisolv is entering a new phase of transformation and growth - expanding how our products, partnerships, and people empower better care through quality.

Who We Are Looking For

We're seeking a Senior Director Product Marketing who thrives at the intersection of product strategy and market execution.

Reporting to the Chief Product Officer, this role partners closely with Marketing to ensure Medisolv's solutions are positioned effectively in the market, Sales teams are equipped with the right messaging and tools, and go-to-market (GTM) plans are executed seamlessly across teams.

The ideal candidate combines strategic insight with hands-on execution - translating market research and competitive analysis into clear value propositions, pricing strategies, and commercial readiness plans that drive product adoption and growth.

Key Responsibilities

Pricing & Packaging

• Develop, test, and refine SaaS-plus-premium services pricing models and packaging strategies that reflect company strategy and market dynamics while and maximizing value capture.
• Partner with Product, Finance, and Sales to monitor pricing performance and refine models based on win/loss insights.
• Translate pricing and packaging updates into clear, value-based narratives for Sales and Marketing, ensuring consistent communication across the website, collateral, and campaigns.
• Collaborate with the Product and Operations teams to ensure all SKUs and packaging updates are reflected in HubSpot (CRM) for accurate quoting and reporting.

Sales Enablement

• Collaborate with Sales and Marketing to ensure teams have clear, accurate, and compelling resources that support effective customer conversations.
• Provide product expertise and strategic input to shape sales tools, messaging frameworks, and value-based positioning.
• Simplify complex product capabilities into concise, customer-focused narratives that highlight measurable outcomes.
• Contribute to sales training and readiness efforts to ensure messaging, differentiation, and competitive positioning remain current and actionable.

Competitive Intelligence & Positioning

• Identify key competitors in existing core markets.
• Build and manage an ongoing competitive intelligence program that tracks key competitors' features, pricing, messaging, and positioning.
• Analyze and synthesize insights into concise reports, dashboards, and battlecards that inform Product strategy, Sales readiness, and executive decision-making.
• Partner with Marketing to translate differentiators and market insights into compelling external messaging across campaigns, content, and events.
• Maintain up-to-date positioning frameworks and buyer personas to guide consistent internal alignment and go-to-market planning.

Go-to-Market Execution

• Collaborate cross-functionally with Product, Sales, Marketing, and Customer Experience to develop and execute go-to-market plans for new products, enhancements, and major releases.
• Define clear launch goals and success metrics, including adoption, usage, win rate, retention, and ARR impact.
• Lead internal GTM readiness by coordinating product training, ensuring sales alignment, and communicating launch status across teams.
• Partner with Marketing to ensure consistent product messaging and positioning across campaigns, website content, and external communications.
• Continuously refine GTM approaches based on feedback and performance data.

Market Research & Strategy

• Conduct ongoing market, customer, and segmentation research to understand target audiences and inform product roadmap priorities.
• Partner with Product, Sales & Marketing to identify growth opportunities, assess emerging trends, and influence feature prioritization.
• Analyze customer feedback, win/loss insights, and usage data to refine product strategy and messaging.
• Provide market-driven insights that shape roadmap decisions and strengthen Medisolv's competitive positioning.

In your first 30 days, you will onboard and get to the know the people, products and departments that make Medisolv run.

• Understand how we win today - current value propositions and pricing model.
• Onboard and gain a deep understanding of Medisolv's products, value propositions, and go-to-market processes.
• Start to build strong relationships across Product, Marketing, Sales, and CX.

In your first 3 months, you will:

• Audit existing product positioning and enablement assets to identify gaps and areas for improvement.
• Partner with Sales/Revenue Operations to establish and/or reconcile proper SKUs for existing product and services.
• Consolidate and enhance competitive intelligence and positioning versus priority competitors.

In your first 6 months, you will

• Begin defining a unified product hierarchy and naming framework to support consistency across website content, collateral, and pricing/packaging.
• Partner with Marketing to revamp sales tools with focus on tying quality measurement and quality improvement to financial outcomes.
• Expand competitive intelligence toward ACO market.

In your first 12 months, you will

• Launch comprehensive program to revise overall pricing strategy - software, professional services, consulting services, and content.
• Deliver a comprehensive relaunch of Medisolv's product hierarchy and packaging structure, including naming conventions, tiering, and external representation aligned with the new website and overall brand narrative.
• Deliver measurable improvements in product adoption, clarity of positioning, and sales readiness metrics.

Required Skills and Qualifications

• Bachelor's degree in Business, Engineering, Marketing or related field (or equivalent experience).
• 10+ years of experience in Product management, Product Marketing, Sales, or Marketing at healthcare SaaS/technology, product-driven companies.
• Master storyteller, gravitates toward experimentation, and succeeds at creating order from chaos.
• Hands-on experience with HubSpot (or similar CRM tool), including understanding how product SKUs, pricing, and packaging data connect to quoting, pipeline tracking, and campaign attribution.
• Experience working with cross-functional teams and managing relationships with diverse stakeholders.
• Excellent presentation skills. Strong experience enabling Sales teams and working directly with customers.
• Strong written and verbal communication skills, with the ability to present complex information clearly and concisely.

Preferred Qualifications

• Experience in a fast-growing startups. Materially contributed toward a company's exit and/or toward synthesizing joint strategy upon acquisition.
• Ability to thrive in a dynamic, fast-paced environment and manage ambiguity.
• Exposure to Epic capabilities and workflows.

You are a doer. You take initiative and enjoy driving tasks from inception to completion. You probably have a strong bias for action and may even become frustrated when things come to a stalemate. You use this frustration in a positive manner to drive towards a solution in order to move things forward.

Collaborative. You have empathy for your colleagues. You demonstrate and influence cross-functional collaboration within the company and seek out opportunities to build relationships with others even when difficult personalities or politics stood in the way.

Flexibility. You understand that at growth stage companies, things will evolve, and you may have to be flexible in your approach and in your expectations. You are open-minded and adapt well to changing environments as a company grows and scales.

Growth Mindset. You love a challenge. You are intellectually curious and love to figure out how things work. You have a diverse set of interests inside and outside of work. You can articulate areas where you have worked hard on improving yourself over time.

Resilient. You embrace change. You are optimistic. It's not how many times you get knocked down, it's how many times you get up.

How to be a Medisolver - Our Values

• Customer Success Obsession
• All-Star Team Collaboration
• Continuous Improvement through Curiosity & Data-Driven Learning
• Courage with Kindness
• Execution Focus. We Do Business, Not Just Talk Business

Medisolv is committed to creating a diverse and inclusive workplace. We believe that diversity drives innovation, and we are dedicated to fostering an environment where all employees feel valued and respected.

Candidates must successfully complete a pre-employment background check and be legally authorized to work in the United States, as sponsorship is not available.