VP, Business Development - Regulatory & Franchise Verticals

The Trade Desk
$194,500-$356,600 USD
life insurance, parental leave, paid holidays, sick time, tuition reimbursement, 401(k), retirement plan
United States, California, San Francisco
Jan 04, 2026
The Trade Desk (TTD) ischanging the way global brands and their agencies advertise to audiences around the world. Why? Because at its best, the internet is an open marketplace of ideas, content, and commerce fueled by relevant advertising.That'swhy we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage. THE ROLE The Trade Desk (TTD) is seeking an accomplished and visionary Vice President, Business Development - Regulatory and Franchise Verticals, to lead our global strategy and relationships with the world's leading brands. This leader will own and scale several of The Trade Desk's most strategically critical verticals-each complex on its own, togetherrepresentinga massive share of revenue, influence, and future growth. This is a true GM-style role.This person willrun multiple vertical businesses in parallel, each with distinct buying dynamics, regulatory realities, and agency relationships-while building a cohesive operating model across them. If you're great at complexity, scale, and people leadership, this is your arena. KEY RESPONSIBILITIES Run the Business: Develop a multi-billion-dollar book of business,setting vertical-specific strategies that reflect distinct market dynamics across QSR, Finance, & Insurance, Auto, Pharma, and Canada. Balance near-term revenue delivery with durable, multi-year growth. Make clear investment and prioritization decisions across verticals. Own Executive Engagement: Serve as senior executive sponsor to C-suite clients, agencies, and holding companies. Navigate regulatory-heavy environments (Finance, Pharma) with credibility and discipline. Represent TTD externally with authority and clarity. Build the Operating System: Establish consistent operating rhythms across diverse vertical teams Drive forecasting rigor, pipeline quality, and resource allocation Ensure leaders are aligned on priorities whileretainingvertical nuance Build Leaders at Scale: Hire, develop, andretainsenior leaders across regions and verticals Create clarity in org design, decision rights, and accountability Raise the bar on talent density and leadership maturity QUALIFICATIONS 15+ years of experience in advertiser leadership, strategic partnerships or business development roles with deep knowledge of brand marketing and media investment strategies Proven track record of leading a $4B+ book of business with full accountability Strong commercial acumen, including understanding of marketing P&L, media planning and buying workflows and programmatic advertising ecosystems Experience leading large, complex teams (40+ FTE; 150+ preferred) Exceptional communication and negotiation skills, capable of navigating complex multi-party agreements with agency HoldCos and multi-billion dollar clients Global perspective with success leading distributed teams and scaling programs across multiple regions WHAT YOU'LL BRING Authentic and values driven leader, someone who embodies our core values Collaborative leadership style, you're someone who thrives in a non-political and team first environment, you build trust and alignment across diverse groups of stakeholders and global teams A forward-looking perspective, you're someone who anticipates industry shifts and demonstrates grit and adaptability navigating complexity and change Inclusive and empathic - you champion diversity of thought and foster an environment where all voices are heard and respected Low ego, high impact - you prioritize outcomes over credit WHY THIS ROLE IS DIFFERENT Thisisn'ta single-vertical GM job.It'sa portfolio role-requiring judgment, delegation, and pattern recognition at scale. You'llbe trusted to run major parts of the company with autonomy, backed by real authority and expectations. CO, CA, IL, NY, WA, and Washington DC residents only: In accordance with CO, CA, IL, NY, WA, and Washington DC law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan. The Trade Desk also offers a competitive benefits package. Click here to learn more. Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $194,500 — $356,600 USD As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive. Please reach out to us ataccommodations@thetradedesk.comto request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process. When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.