Programmatic Media Manager

SUMMARY

The Programmatic Media Manager supports day-to-day planning, execution, and optimization of programmatic media programs. This role leverages data and audience insights to inform strategy, evaluate performance, and drive continuous improvement across campaigns.

ESSENTIAL RESPONSIBILITIES

- Develop campaign and audience strategies across programmatic platforms.

- Execute and manage programmatic campaigns, including budgeting, trafficking, reporting, and billing.

- Develop RFPs and negotiate with media partners.

- Issue IOs, buy authorizations, and coordinate creative specifications.

- Create client presentations including competitive analyses, SWOT analyses, and POVs.

- Stay informed on industry trends and apply insights to enhance solutions.

- Present media plans, reports, and POVs to clients.

REQUIRED KNOWLEDGE & SKILLS

- Experience with programmatic media platforms; agency experience preferred.

- Strong understanding of measurement practices, attribution tools, and analytics.

- Proficiency with ad-serving tools (e.g., CM360).

- Skilled in Excel, PowerPoint, Outlook, and collaborative tools.

- Ability to manage multiple projects and work in fast-paced environments.

- Strong verbal and written communication skills.

EDUCATION & EXPERIENCE

- Bachelor's degree preferred.

- 2-4 years of hands-on programmatic media experience; retail media or CPG experience a plus.

Job Will Remain Open Until Filled

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Job Purpose

The Media Manager is Responsible for Overseeing Media Campaigns, Including But Not Limited To the Following Channels: Programmatic, Social and Search. This Role Requires Surgical Troubleshooting, Creative Problem Solving and Expert Project Management Skills. The Ideal Skills for This Role are Attention to Detail, Technical and Digital Acumen with Tools and Process and the Ability to Build Consensus.

Essential Job Duties and Responsibilities:

Management

Oversee a Team of Media Coordinators, Specialists and Senior Specialists. Appropriately Delegate to Maintain a Reasonable and Balanced Workload for All Direct Reports.
• Identify Performance Expectations, Give Timely and Constructive Feedback and Conduct Formal Performance Appraisals for Direct Reports
• Cultivate and Maintain a Positive Relationship with Vendor Partners (ex. Turn, Ubimo, etc.)
  * Conduct Quarterly Reviews Under the Key Initiatives and Roadmap, While Articulating Our Key Pain Points
• Help Inform and Prioritize Our Product Roadmap By Accurately and Regularly Collecting Internal and External Feedback
• Participate and lead team, department and agency trainings
• Develop strategic learning artifacts -POVs, platform-update alerts, assessment of industry news - on behalf to further internal and external (client) learning
• Present thought-leadership to clients and peers within related landscapes to further personal and professional growth
  * Lead client-specific and practice-specific educational sessions
  * Mentor junior team members in cross-training efforts
• Proactively identify growth opportunities within existing brands for additional partnerships, service

Campaign Management

• Ensure the Campaign Management Team is Delivering the Desired Outcome of the Customer and that the Customer's Health and Usage is Maintained
• Support Direct Reports in Troubleshooting Issues that Arise with Campaign Execution
• Ensure the Integrity of Margin Management and Communicate At Risk Campaigns to Manager and Appropriate Stakeholders
• Manage and Continually Improve Reporting and Evaluation Output for All Campaigns
• Provide Strategic Direction on Client Calls

New Technology Implementation

• Work with Manager(s) to develop and plan strategies for testing new technology prior to full-team rollouts, including reporting out on performance and evaluating potential obstacles around implementation (process and financial)
• Lead operational training initiatives to introduce new technology to wider media team, including post implementation quality assurance, troubleshooting and optimization management

Process

• Collaborate with Influencer Group to Further Identify Ways to Integrate Solution Offerings
• Partner and Collaborate with Other Teams (Client Services, Production, Sales, etc.) to Identify Areas for Process Improvement, Centered Around Delivering Client Value and Success

Supervisory Responsibilities

Direct Reports
- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports
- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements
- Travel and Driving are not essential duties or functions of this job
- Travel up to 20%

Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level:(Required): Bachelor's Degree or equivalent experience
(Preferred): MBA Degree or equivalent experience

Field of Study/Area of Experience:

* 3-4 Years of Experience and Knowledge of Media Planning and Campaign Management
* Strong Written and Verbal Communication Skills
* Team Player, With the Confidence to Take the Lead When Necessary
* Passion and Intellectual Curiosity for Consumer Technology, Social Media and Emerging Digital Technologies
* Demonstrated Self-Starter

Skills, Knowledge and Abilities

* Strong prioritization skills
* Good interpersonal skills
* Ability to work effectively with management
* Ability to direct, lead, coach and develop people
* Strong work ethic
* Ability to handle pressure and be professional under pressure
* Understands the perspective of clients and can turn their priorities and strategy into positive initiatives for the company
* Proven track record of success in every role
* Action-oriented and results-driven
* Ability to exude confidence with and gain trust of clients and internal business partners and staff; experience and comfort with executive level client interactions
* Skillfully and effectively engages, motivates, and leads others
* Excellent presentation skills
* Extensive understanding of the CPG industry
* Outstanding written and oral communication skills
* Comprehensive technical skills to include being proficient in Microsoft Office suites
* Working knowledge of syndicated data
* Ability to influence others
* Days required to be on-call: Sunday - Saturday
* Must perform the job safely and utilize proper safety techniques and use of equipment when appropriate.

Environmental & Physical Requirements

Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.

Field / Reps Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed in a retail in-store environment. Typically requires the ability to spend 66%+ hours each work day doing the following activities: engage in considerable physical activity, ability to lift and/or push up to 74 pounds, stand on feet for long periods of time, use products or cook food as appropriate for the demonstration, and may be required to work in extremely cold conditions (i.e. refrigerated and freezer sections). Also required to travel and drive. The use of proper safety practices when handling the products and/or cooking is essential.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.