Media and Web Data Analyst

Position Title: Media and Web Data Analyst

Work Location: Irvine, CA (Hybrid)

Assignment Duration: 12 months (possibility of extension)

Work Arrangement: Hybrid

Position Summary:

We are seeking a highly analytical and detail-oriented Media & Website Contract Analyst to join our team. The ideal candidate will have 4-6 years of experience in analyzing website, email, and media performance data, preferably within the pharmaceutical industry.

Key Responsibilities:

* Collect, compile, and analyze data from digital media campaigns including banners, email, and other channels to bring structure and prioritization to a broad set of data

* Analyze and interpret website traffic and user behavior using tools such as Google Analytics and Adobe Analytics.

* Develop and deliver data-driven marketing presentations, providing insights, trends, and actionable recommendations between media performance data and website interactions against strategic marketing goals.

* Collaborate with media, search, and social teams to produce integrated performance reports.

* Identify opportunities for optimization across digital channels.

* Clearly communicate complex findings to both technical and non-technical audiences.

* Stay current with digital marketing KPIs and implications of emerging technologies when providing clients insight in their marketing efforts

* Effectively communicate results through compelling visuals and easy-to-track insights and recommendations

* Transform and submit performance data to internal databases using Tableau Prep Builder

* Coordinate with stakeholders to secure creative, create tagged URLs, and hand off display banner placements to vendors for deployment with Campaign Manager 360.

Qualification & Experience:

* Bachelor's degree in marketing, analytics, business, or a related field.

* 4-6 years of relevant experience; pharmaceutical industry experience preferred.

* Proficiency with Google Analytics, Adobe Analytics, Tableau, and Google Campaign Manager 360.

* Strong analytical and data interpretation skills.

* Experience integrating web and email data into strategic marketing presentations.

* Excellent presentation, communication, and client service skills. We are trusted advisors for our clients and collaborate widely across and outside our organization.

* A positive and friendly attitude

* Ability to collaborate cross-functionally with clients, account services, subject matter experts such as search and social, and other teams in an agency environment.

* Demonstrated the ability to work independently, adapt to changing project priorities and evolving situations, and is self-motivated to drive projects to successful completion.

Additional skills (not required):

* Experience with UX, SEO, Tableau, and dashboard development.

* Familiarity with data visualization and reporting best practices.