Sr. Specialist, Email Marketing

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what's possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Rivian's Marketing org is at the forefront of how we create intuitive, innovative, and beautiful moments that our customers will love. We strive to understand and predict our customers' needs, behaviors, and emotions, leveraging these insights to inform the design of compelling experiences across every touchpoint throughout their journey with Rivian.

As a Sr. Specialist, Email Marketing, you will play a critical role in defining and building email journeys through the entire customer lifecycle (leads, orders, and owners), and implement marketing strategies to promote our brand and key customer behaviors like scheduling demo drives, contacting sales advisors, and ordering vehicles. Because email is our main channel of communication with prospective customers and owners, you'll also work closely with partner teams including Sales, Service, Delivery, Fleet, Policy, Product, Software, and more.

This is an intensely collaborative role, and you'll own the end-to-end execution of email campaigns from ideations through briefing, creative, reviews, approvals, and deployment. You'll also regularly analyze the performance of campaigns you've launched to iterate, test and improve them - and regularly pitch your ideas back up to marketing leadership.

This role is best suited to those who are comfortable with high volume, high velocity work - who can navigate ambiguity and multiple parallel work streams, and who thrive when presented with challenges requiring creative problem solving.

If launching new customer experiences, products, and markets sounds energizing, read on!

• Manage the end-to-end execution of email marketing campaigns from ideation and opportunity evaluation through calendaring, brief creation, creative coordination, design layouts and image selection, stakeholder reviews and approvals, development, QA and deployment.
• Lead segmentation strategy, always working backwards from the best customer experience - then quarterbacking those requirements through data, ops, and programs partners to ensure they're in scope and launched as intended
• Organize a broad portfolio of campaigns of differing complexity, lead times, and subject matter, all tracked through a centralized status tracker and calendar
• Continuously "walk the store" of our customer experiences to make sure that upstream and downstream experiences harmonize with expectations set in our email marketing campaigns (meaning we monitor and QA what's on the other side of a click through)
• Develop customer journeys and experiences that meet our brand standards move our customers (thoughtfully) through the marketing funnel, purchasing process, and into the ownership experience
• Champion clarity and drive rigor through our program partners to ensure we have internal alignment on campaign objectives, segmentation, and messaging - and bring together stakeholders where there are gaps in process or understanding of business needs
• Drive velocity through clear and concise strategic briefs that enable copywriters, designers, and reviewers to understand the purpose, key metrics, segmentation and messaging hierarchy for email campaigns in your portfolio
• Monitor email send frequency and enforce strict touch governance policies, adjusting our deployment calendar and suppressing segments from email sends as needed to ensure the right customer experience (we respect the sanctity of our customers' inboxes)
• Overcommunicate - looking up, down, and sideways for what partner teams may be impacted by updates to our comms calendar and strategy, and proactively notifying them
• Regularly analyze email campaign performance to understand what we should stop, start, continue, and routinely recommend experiments and A/B tests to further validate our strategies

• 5+ years experience in email marketing, with a focus on mid-to-lower funnel conversion, as well as retention
• 5+ years experience with CRM strategy: architecting email journeys, developing compelling email layouts and copy, SMS, and push marketing programs
• Strong understanding of audience segmentation and email best practices, including campaign performance analysis, deliverability and CAN-SPAM compliance
• Strong understanding of marketing funnels and how channels interconnect, both digital and physical
• Proven experience in customer experience and journey mapping and design
• Experience in an industry-standard email send platform such as Braze
• Strong project management skills and ability to multitask.
• Strong communication skills (written and verbal) and a proven track record of highly effective collaboration.
• High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast-paced environment.
• A deep desire to make the world a better place.

The salary range for this role is $98,500 to $123,100 for California based applicants. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, geographic location, shift, and organizational needs.

The successful candidate may be eligible for annual performance bonus and equity awards.

We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian's 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com.

You can apply for this role through careers.rivian.com (or through internal-careers-rivian.icims.com if you are a current employee). This job is not expected to be closed any sooner than 2/23/26.

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes ("Candidate Personal Data"). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian's service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services.