New

Director of Product Management, Firefly Hub Content Creation

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Feb 19, 2026
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe is building Firefly Hub, the central onboarding and growth experience for Firefly. Firefly Hub showcases example projects, tutorials, and trending creative work that help users understand what is possible with Firefly and how to achieve it using AI powered tools and professional workflows. We are seeking a Director of Content Creation to lead the creative vision and execution of content that powers Firefly Hub. This role is responsible for defining what great looks like for Firefly example projects and ensuring creators see inspiring, high quality work that demonstrates the full power of AI driven creativity combined with Adobe's professional tools. This role partners closely with the Director of Product Management for Firefly Hub and the Director of Growth, and leads a team of AI image and video creators responsible for producing the projects, tutorials, and creative artifacts surfaced across Hub. The ideal candidate is a proven AI filmmaker with deep hands on experience across generative models and Adobe's desktop creative suite. This is an opportunity to shape how millions of creators learn, explore, and fall in love with AI powered creativity at Adobe. What You'll Do Define the creative vision and quality bar for all example projects, tutorials, and featured content within Firefly Hub. Lead the creation of AI powered image and video projects that demonstrate Firefly capabilities across ideation, generation, editing, and finishing. Ensure content showcases both cutting edge generative AI techniques and professional grade creative workflows using Adobe tools. Partner closely with Product Management to align content with onboarding goals, feature launches, and key user journeys. Partner closely with Growth to ensure content drives activation, engagement, and learning outcomes. Lead and manage a team of AI image and video creators, setting creative direction, workflows, and production standards. Stay deeply hands on with emerging AI models, tools, and techniques, continuously evolving the creative playbook for Firefly. Translate complex AI workflows into clear, compelling creative examples that inspire and educate creators. Collaborate with design, engineering, and research teams to test new ideas and surface best practices. Represent Firefly creatively inside and outside Adobe through demos, presentations, and featured work. What's Needed for Success Proven experience as an AI filmmaker or creative technologist, with a strong portfolio of AI powered film or video work. Deep familiarity with leading generative AI models and techniques for image and video creation. Deep hands on experience with Adobe's professional creative tools, including Premiere Pro, After Effects, Photoshop, and related workflows. Experience working in or with film studios, creative studios, or production teams. Demonstrated experience leading and managing large teams of creative professionals. Strong creative judgment and the ability to set and maintain a high quality bar. Ability to balance experimentation with production discipline and delivery timelines. Excellent communication skills and ability to collaborate across product, growth, and engineering teams. Passion for teaching, inspiring, and enabling creators through examples and storytelling. Bachelor's degree required. Equivalent professional experience strongly considered. #FireflyGenAI Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $172,400 -- $334,500 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $231,000 - $334,500 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.