Sr Analyst, Integrated Media

Living Our Values
All associates are guided by Our Values. Our Values are the unifying foundation of our companies. We strive to ensure that every decision we make and every action we take demonstrates Our Values. We believe that putting Our Values into practice creates lasting benefits for all of our associates, shareholders, and the communities in which we live.

Why Join Us

• Career Growth: Advance your career with opportunities for leadership and personal development.
• Culture of Excellence: Be part of a supportive team that values your input and encourages innovation.
• Competitive Benefits: Enjoy a comprehensive benefits package that looks after both your professional and personal needs.

Total Rewards
Our Total Rewards package underscores our commitment to recognizing your contributions. We offer a competitive and fair compensation structure that includes base pay and performance-based rewards. Compensation is based on skill set, experience, qualifications, and job-related requirements. Our comprehensive benefits package includes medical, dental, and vision insurance, wellness programs, retirement plans, and generous paid leave. Discover more about what we offer by visiting our Benefits page.

A Day In The Life
Under the direction of the Manager, Integrated Media, the Senior Media Analyst is responsible for keeping integrated media plans in motion and operational execution in collaboration with agency teams and internal stakeholders while contributing to strategic planning, performance optimization, and cross-tier collaboration. This role is responsible for ensuring accuracy, consistency, and timely delivery across media planning, agency outputs, financial processes, and measurement. The Media Analyst plays a critical role in media co-op and financial support, stewardship of media buys, and delivery of clear, accurate reporting that enables data-driven decision-making, accountability, and continuous improvement across New Car, Fixed Ops, and GST objectives.

As a Sr Analyst, Integrated Media you will:

• Support the development and execution of integrated media strategies across Search, Social, Display, and Video (Linear and CTV/OTT).
• Lead the review and quality assurance of agency deliverables, ensuring accuracy across media plans, flowcharts, buy summaries, and multi-DMA campaigns.
• Manage media plans, budgets, pacing, and revisions, proactively identifying performance risks and optimization opportunities.
• Oversee execution of day-to-day campaign operations, including audience activation, KPI tracking, and performance reporting with actionable insights.
• Support media financial operations, including PO tracking, invoice reconciliation, co-op processes, and audit coordination (IAS/Ebiquity).
• Collaborate cross-functionally with Creative, Analytics, Agencies, Field Teams, and partners to ensure seamless integrated media execution.
• Partner with the Media Manager to advance strategic initiatives, support Parts & Services media efforts, and drive continuous improvement across the media organization.

What We Need From You

• Minimum of a high school diploma or GED is required. Bachelor's Degree is preferred.
• 4-6 years' experience in advertising, marketing, or automotive field or an equivalent combination of education and experience is required.
• Experience supporting integrated media campaigns across Search, Social, Display, and Video (Linear and CTV/OTT).
• Strong understanding of media planning, budget management, pacing, and performance optimization across multiple DMAs.
• Demonstrated ability to review and quality-check agency deliverables, media plans, and campaign documentation with high attention to detail.
• Experience with KPI tracking, campaign reporting, and translating data into actionable insights.
• Working knowledge of media financial processes, including PO management, invoice reconciliation, co-op programs, and audit coordination.
• Proven ability to collaborate cross-functionally with internal stakeholders, agency partners, and field teams in a fast-paced environment.

Physical and Environmental Requirements

The physical requirements described here are representative of those that must be met by an associate to successfully perform the essential functions of the job. While performing the duties of the job, the associate is required on a daily basis to analyze and interpret data, communicate, and remain in a stationary position for a significant amount of the work day and frequently access, input, and retrieve information from the computer and other office productivity devices. The associate is regularly required to move about the office and around the corporate campus. The associate must frequently move up to 10 pounds and occasionally move up to 25 pounds.

Travel Requirements

20% Minimal travel is required for this position (up to 20% of the time and on a domestic basis).

Join Us
The Friedkin Group and its affiliates are committed to ensuring equal employment opportunities, including providing reasonable accommodations to individuals with disabilities. If you have a disability and would like to request an accommodation, please contact us at TalentAcquisition@friedkin.com. We celebrate diversity and are committed to creating an inclusive environment for all associates.

We are seeking candidates legally authorized to work in the United States, without Sponsorship.

#LI-DR1