New

Director Consumer Insights

Bimbo Bakeries
$146,900
paid time off, 401(k)
United States, Texas, Irving
1735 North Story Road (Show on map)
Feb 24, 2026
Have you ever enjoyed Arnold,Brownberry orOroweat bread? A Thomas' English muffin or bagel? Orperhaps snackedon a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, weprovide a safe and inclusive work environment that appreciates diversity, promotesdevelopmentand allows our associates to be their authenticselves. #LI-VB1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: Salary Range: $146,900 -$205,700 Annual Bonus Eligibility Comprehensive Benefits Package Paid Time Off 401k & Company Match Position Summary: Bimbo Bakeries USA, Inc. (BBUSA) is transformingto accelerate brand growth.As part of theMarketing Center of Excellence (MCOE)groupreportingto the SeniorDirectorof Consumer Insights(CI),theDirectorwill contribute to building a consumer obsession culture at BBUSA. The focusareaswill betomodernizeinsightsgivenAI-drivenadvancements of methods andsolutions,and to support the transformativebreakthroughinnovationpipelineof 3+years out.Thisleadershiprole connects CI strategy, business processes, data capabilities, and enterprise partners to deliver faster, deeper, and more actionable insightsto futureproof BBU tools andlaunch successful innovation.Thedirector's team has roles covering transformation initiatives intersecting with insights, 3+ innovation launch windows, and future trends. This is not an IT or systems delivery role. Instead, the focus is on business transformation, operating model evolution,AI enabledresearch approaches and workflows, andlong rangestrategic readiness, including support forproductinnovation and business model pipelines 3+ years into the future. Key Responsibilities: CI Transformation Strategy &RoadMapping Shape thelong-termCI transformation agenda across process modernization, data usage, reporting evolution, and AI adoption. DefineCI ways of workingand training othersto enableBBU toward valid, repeatable, andresponsibleeffective AI usage. o Critically assess andidentifyopportunities to useAI assistedinsights, automation, and advanced analyticsto improve insight speed and quality. o Build an integrated roadmap that combines humanexpertisewithAI enhancedworkflows. o Ensure CI capabilities supportfuture Innovation planning and launches, includinglong rangeforesight and scenario needs. Insights Impact & Value Acceleration Identifyopportunities where AI enhances synthesis speed, trend detection, and storytelling.Foster experimentation with AI tools (e.g., narrative generation, synthesis, ideation) whilemaintainingrigor and quality. Support pilots and proofs of concept exploring emerging AI capabilities relevant to CI andfuture Innovation planning. Drive adoption of new CI processes, tools, andAI enabledmethodsthrough leadership and tactics (such ascreatetraining and enablement materials that build AI literacy across the team). Cross FunctionalOrchestration Lead transformative cross-category insights, learning, and analysis.Serve as CI's primary partner tobusiness technology (IT), legal for supplier approval,Data, and enterprise AI teams,representingCI needs in platform and data decisions. Coordinate change with Marketing, Strategy, Category, and Innovation partners to embedAI supportedinsights into business andlong horizonInnovation cycles. Operating Model, Governance & AI Stewardship Maintain frameworks for intake, prioritization, governance, and insight quality. Establish principles forresponsible AI usage, including validation, accuracy checks, privacy, and human oversight. Ensure alignment with organizational policies, brand tone, and consumer data governance. Key Behavioral Competencies Passion forInsights,empathy for consumers and what they need and want(spoken or not)with the ability to help build plans to deliver.Proventrack recordof developing and deploying new ways to bring better insightful thinking, approaches, and ideas to innovation;Passion forleadingand inspiringan insights team, embracing the latest thinking from behavioral science, sociology, advertising, and human insights. Strategic thinker with strong AI awareness, able to integrate AI while keeping humanjudgment central. Transformationleaderexperienced in evolvingoperatingmodels and driving change at scale.Pushing "past the status quo" isa must. Business technologytranslatorwho articulates clear, actionable businessneeds totechnical partners. Strong communicator and simplifierable to break down complexity for diverse audiencesin a complex cross-category occasions/brand and portfolio environment. Experience with various portfolio projects (Price-Pack-Architecture, occasions, needs, etc.). Curious, adaptive,future focused, with a continuous improvement mindset. Leadership Competencies: Situational Adaptability - Adapts approach and attitude in real time, according to the changing demands of different solutions. Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives. Ensures Accountability - Holds self and others accountable to meet commitments. Manages Complexity - Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Education and Work History: Bachelor's degree required. Master'sdegree is strongly preferredin business, psychology, social studies, anthropology, or similar,Data & Analytics, Information Systems, Strategy, or related fields. Minimum of 10 years in an insights function or role, with increasing focus on data-driven solutions (for example,5+ years in enterprise architecture, business transformation). Experience that shows careergrowth,upskillingorganizations(insights and reach into other functions),integrating data sources,successfultrialor adoptionof at least three new AI insights approaches/suppliersrequired;sevenyears of managing direct reports. Understanding ofAIusecasesfor research with a building philosophy about AI for the field along with openness to adapt as the AI solutions develop. Experience leadinga team,structured processredesignand organizational change. Ability to work effectively across technical and nontechnical teams. Preferred Success Examples Measurable improvements across CI processes, including support forfuture Innovation launches. Integrationand strong governanceforsafe AI usage across CI. Increased adoption and confidence inAI enabledcapabilities. The physical and mental demands described in each jobpostingare representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonableaccommodationsmay be requested to enable qualified individuals with disabilities to perform the essential functions of each job. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. >