Marketing & Communications Specialist

Position Details
University of Colorado | Denver
Official Title: Marketing Intermediate Professional
Working Title: Marketing & Communications Specialist
FTE: Full-time
Salary Range: $62,378 - $68,944
Position #00845380 - Requisition #39111

About the University of Colorado - Denver
Millions of moments start at CU Denver, a place where innovation, research, and learning meet in the heart of a global city. We're the state's premier public urban research university with more than 100 in-demand, top ranked bachelors, master's, and doctoral degree programs. We partner with diverse learners-at any stage of their life and career-for transformative educational experiences. Across seven schools and colleges, our leading faculty inspires and works alongside students to solve complex challenges and produce impactful creative work. As part of the state's largest university system, CU Denver is a major contributor to the Colorado economy, with 2,000 employees and an annual economic impact of $800 million. To learn more about how CU Denver helps learners meet their moment, visit ucdenver.edu.
The School of Education & Human Development at the University of Colorado Denver is a statewide and national leader for educational quality, access and equity across the education lifespan, from birth through higher education. Members of the school community have been informing policy and practice while addressing the most important challenges faced by individuals, schools, and communities for more than 50 years. We prepare inclusive educational, community, family, and mental health practitioners, scholars, and leaders dedicated to championing change that leads to well-being, opportunity, and life-long learning in the diverse urban, rural, and global communities that we serve. Our Inclusive Excellence Plan reflects our efforts to ensure that those we serve have access to an excellent education through inclusive practice and scholarship in a climate that is responsive to their needs.
The school's degree programs engage students in a strategic and interrelated combination of course work and internships in schools, agencies, and community-based organizations. The school offers three doctoral level programs, an educational specialist degree, 13 master's degrees in multiple program areas, and two undergraduate degrees, along with many licenses, endorsements and certificates. The undergraduate and graduate programs prepare and inspire education and mental health leaders to have a profound impact on fostering opportunity achievement, and success across rural, urban, and diverse communities. Programs are designed to be highly impactful for working professionals and distance learners with evening, online and hybrid class options.
Community-engaged and global partnerships are the heartbeat of SEHD. Innovative initiatives co-constructed with school districts, community colleges, and service organizations draw upon personnel strengths in education, human well-being, and equity-centered and community-focused research. These partnerships foster and celebrate diverse community voices, relevant student learning opportunities that build careers, positive outcomes for partner institutions, and outstanding research publications cited around the world.
In 2024, SEHD was recognized as the number one graduate online education program in Colorado and among the top graduate education programs in the nation according to U.S. News and World Report.
The School of Education & Human Development's strategic plan outlines its commitment to academic excellence, inclusive practices, and community engagement. It emphasizes fostering innovation in teaching, research, and service to meet the evolving needs of students and society. To read the full statement, click here: https://education.ucdenver.edu/about-us/strategic-plan

Job Description
* Applications are accepted electronically ONLY at www.cu.edu/cu-careers*

Marketing & Communications Specialist

Position Summary
The School of Education & Human Development (SEHD) seeks a skilled and collaborative Marketing & Communications Specialist to support the Continuing & Professional Education (CPE) portfolio, including the ASPIRE to Teach Alternative Licensure Program, professional development offerings, partnership programs, and other SEHD initiatives.
In alignment with CU Denver's Communications Intermediate Professional classification, this position exercises professional judgment, analytical skill, and responsibility across a wide range of marketing, communications, and digital media functions while working with guidance from senior staff. Duties include developing marketing plans, producing compelling content, executing digital and email campaigns, supporting events, managing marketing projects, and evaluating campaign performance using data-informed insights. [ucdenver.edu]
The ideal candidate brings strong communication and project management skills, creativity, attention to detail, and a commitment to advancing SEHD's mission of equity, access, and community impact.
This role executes and supports marketing initiatives under the direction of the SEHD Marketing Director and in partnership with UCOMM; it is not responsible for enterprise-level CRM architecture or video production.
The marketing & communications specialist will use marketing strategies to enhance and implement electronic communications, event websites, print materials, stories and other marketing tactics to increase visibility and targeted outreach for SEHD Continuing & Professional Education (CPE) programs from planning states to execution and coverage.

Job Responsibilities
Marketing Efforts
* Develop and implement marketing plans and budgets for CPE programs and events.
* Proactively manage multi-channel marketing efforts (web, social media, digital, print) to support program enrollment and visibility.
* Analyze past campaign performance to inform future strategy and recommend improvements based on datadriven insights.
* Ensure consistency with CU Denver branding and messaging guidelines.
* Maintain collaborative working relationships with SEHD faculty, staff, University Communications (UCOMM), Recruitment & Outreach, Continuing & Professional Education, and other partners.
* Execute sponsorship paperwork, approvals, and coordination as needed.
Digital & Email Communications
* Draft, review, and deploy promotional emails for CPE programs using Marketing Cloud.
* Create and update event webpages in Cvent and ensure compliance with CU System regulations.
* Purchase educator lists and coordinate with UCOMM and CU System regarding audience profiles.
* Manage CPE social media content calendars and engagement strategies.
* Share internal and external announcements across university communication channels (SEHD Impact, CU Denver Today, CU Connections).
Content & Storytelling
* Write and approve website content for academic programs and events.
* Produce articles, information sheets, and narrative features highlighting SEHD initiatives.
* Interview faculty, students, and partners to support storytelling efforts.
* Capture photography for marketing use; coordinate with professional photographers as needed.
* Design marketing collateral (flyers, worksheets, graphics, ads) using Canva and provide creative direction to student workers or vendors.
* Maintain and organize the marketing photo archive.
Events & Outreach
* Create and maintain event planning checklists and workflows to manage coordinated event execution.
* Assist with onsite event coverage during daytime and evening hours.
* Represent the SEHD Marketing Office at CPE meetings, events, and photo sessions.
Project Coordination
* Serve as project lead on mid-sized marketing initiatives, coordinating timelines and deliverables across multiple contributors.
* Support SEHD Marketing Director with additional marketing projects.
* Mentor student assistants or interns on foundational marketing tasks.
Measurement & Reporting
* Evaluate digital, social, and email campaign performance; generate reports to inform future strategy.
* Analyze traffic, engagement, and ROI trends; provide recommendations based on data and audience insights.
* Track and monitor performance of marketing tactics and advise on improvements.
Project Management
* Build and refine marketing intake processes for SEHD CPE.
* Track all projects through project management software; proactively manage timelines, expectations, and stakeholder communication. Develop enhanced workflow processes to improve crossteam efficiency.
* Improve workflows and develop efficiencyenhancing documentation.
* Serve as a marketing project lead on midsized initiatives, coordinating work across multiple contributors.

Minimum Qualifications
Applicants must meet minimum qualifications at the time of hire.
* A bachelor's degree in marketing, business, communications, or a directly related field from an accredited institution.
* At least one year of professional experience in marketing, communications, digital marketing, or a related field.

Preferred Qualifications
* Three or more years of internship or professional experience in marketing communications.
* Experience with Salesforce, Marketing Cloud, or similar CRM tools.
* Experience with promotional or event photography.
* Proficiency with Photoshop
* Experience using Canva
* Demonstrated experience placing social ads
* Bilingual English/Spanish language proficiency.
* Knowledge of HTML.
* Experience with constituent/user processing, list management, and reporting.
* Experience managing marketing projects from concept through execution
* Experience analyzing campaign and audience analytics

Knowledge, Skills, and Abilities
* Demonstrated proficiency in written and verbal communication; bilingual English/Spanish preferred.
* Strong attention to detail with the ability to prioritize, multitask, and meet competing deadlines.
* Outstanding customer service skills and strong digital communication abilities.
* Ability to work collaboratively with colleagues, partners, and external stakeholders.
* Comfort learning and working with new technologies and platforms.
* Effective troubleshooting and problemsolving skills.
* Proficiency in Microsoft Office and Google Workspace.
* Knowledge of digital and email marketing best practices, including building campaign or event webpages.
* Familiarity with social media trends and engagement strategies.
* Experience with project management tools and workflows.
* Event management experience, from planning to onsite coordination.
* Ability to analyze and report on advertising performance and ROI.
* Understanding of budget development and basic financial tracking.
* Ability to draft and execute programspecific marketing plans.
* Photography experience and ability to produce visual content.
* Ability to provide strategic recommendations aligned with marketing goals and performance data.
* Demonstrated ability to manage multiple concurrent projects with minimal supervision.

Competencies
* Commitment to SEHD's mission and programs.
* Respectful, inclusive approach to working with individuals from diverse backgrounds and identities.
* Diplomatic communicator and active listener.
* Strong organizational skills with the ability to plan, prioritize, and follow through.
* Creative problem solver with adaptability and accountability to timelines.
* Team-oriented collaborator who supports collective goals.

Conditions of Employment
* Hybrid - this role is eligible for a hybrid schedule of 3 days per week on campus and as needed for in-person meetings and events. May have occasional evening and weekend hours.

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.
The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at workplaceengagement@ucdenver.edu .

Employment Sponsorship
Please be advised that this position is not eligible now or in the future for visa sponsorship.

Compensation and Benefits
The salary range (or hiring range) for this position has been established at $62,378 - $68,944
The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty, and training.
The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.
This position is not eligible for overtime compensation.
Your total compensation goes beyond the number on your paycheck. The University of Colorado Denver provides generous leave, health plans and retirement contributions that add to your bottom line.
Benefits: https://www.cu.edu/employee-services/benefits
Total Compensation Calculator: http://www.cu.edu/node/153125

Application Deadline
Applications will be accepted until the position is filled. Preference will be given to complete applications received by March 11th, 2026. Those who do not apply by this date may or may not be considered.

Required Application Materials:
To apply, please visit: http://www.cu.edu/cu-careers and attach:
* A cover letter which specifically addresses the job requirements and outlines qualifications
* A current CV/resume
* List of three references (we will notify you prior to contacting both on and off-list references)

Questions should be directed to SEHD HR at sehdhr@ucdenver.edu

Background Check Policy
The University of Colorado Denver strives to maintain a safe and productive educational, clinical, research and employment environment. All prospective employees and current employees must, therefore, consent to and pass background checks prior to any final appointment/employment.