Direct Marketing Campaign Manager

Are you a Direct Marketing Campaign Manager who is looking to join one of the top companies within the Banking Industry?

Are you looking to further your career and grow?

Do you have experience in managing marketing campaigns in a client or agency environment?

If you answered yes to those three questions, then apply today!

Acara Solutions is seeking highly qualified candidates to work Onsite with our client in Buffalo, NY. Interested?

Here's what you'd do:

• The Direct Marketing Team is the Center of Excellence (COE) responsible for all direct marketing efforts, including direct mail, email, and statements, across business lines, including Retail and Deposits, Consumer Lending, Business client, Wealth, Institutional, and Commercial.
• The Direct Marketing Manager will be responsible for effective planning, designing, and flawless execution in direct marketing channels, email, direct mail, statements, and other potentially targetable channels.
• Build relationships with marketing and line of business partners to understand client and line of business goals and develop direct marketing strategies for meeting them.
• Influences business lines to continue to invest and test new offers and channels.
• Helps develop business cases for investing more in direct marketing.
• Presents regular direct marketing updates to appropriate partners and division senior leadership, including results, insights gleaned from results, and strategic recommendations for leveraging direct marketing in the short and long term.
• Overall management of planning, budgeting, and execution mail, direct mail, statements, and other 1 to 1 targetable channels.
• Works cross-functionally to deliver integrated direct campaigns that complement and enhance the effectiveness of other channels.
• Partners with direct marketing analytics resources to develop and execute a robust learning agenda for each business line.
• Works closely with internal marketing relationship managers and analytics team to plan direct marketing strategies and ensure effective use of budgets.
• Partners with the other channel managers, especially the advertising and promotions manager, to ensure that the client Corporation's brands are appropriately and consistently represented across all channels.
• Keeps abreast of the best practices in direct marketing and shares them with colleagues.
• Manages external vendors/partners through effective contract negotiation and vendor risk management.
• Connect vendor partners to results, objectives, and the use of all channels to maximize the effectiveness of the direct marketing programs they deliver to the client.
• The position is responsible for executing effective marketing and communication programs to enable businesses to meet objectives and reinforce the company's brand identities.

Here's what you'll get:

Position Type: Contract to Direct

Pay: $75/hr.

Schedule: M-F 8:00AM-5:00PM **Hybrid

Sound like a good fit?

APPLY TODAY

About Acara Solutions

Acara is a premier recruiting and workforce solutions provider-we help companies compete for talent. With a legacy of experience in various industries worldwide, we partner with clients, listen to their needs, and customize visionary talent solutions that drive desired business outcomes. We leverage decades of experience to deliver contingent staffing, direct placement, executive search, and workforce services worldwide.

• High School Diploma or GED.
• Minimum of 5 years experience in managing marketing campaigns in a client or agency environment.
• Minimum of 5 years experience in Acquisition, lending, and onboarding direct mail expertise
• Minimum of 5 years experience in Direct mail strategy, testing, and campaign development expertise
• Minimum of 5 years experience in Execution precision, internal/external partner management

Additional Information:

• Upon offer of employment, the individual will be subject to a background check and a drug screen.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.