Product Manager, Digital Experiences

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel Digital Studios is at the forefront of play innovation, expanding Mattel beyond traditional toy categories into tech-enabled products, digital experiences, and services. Through digital transformation, we are pioneering new forms of play that meet evolving consumer needs while delivering long-term business growth. From AI-powered experiences to innovative digital products, Mattel Digital Studios is shaping the next generation of digital experiences that connect fans with our brands in new and meaningful ways.

The Product Studio brings this innovation to market. As the team responsible for developing, launching, and operating tech-enabled digital experiences within Mattel Digital Studios, the Product Studio transforms validated ideas into successful, scalable products. Leveraging cutting-edge technologies and deep consumer insights, the team delivers joyful, high-quality digital experiences that extend Mattel's brands into new and emerging forms of play.

As Product Manager, Digital Experiences, you will help create the next generation of AI-powered digital experiences at Mattel.

This role is responsible for defining and executing the product vision, strategy, and roadmap for a set of AI-centered digital experiences, from concept through launch and live operations. These experiences represent a core business within Mattel Digital Studios, focused on delivering meaningful consumer value, deep brand engagement, and sustainable commercial performance.

What Your Impact Will Be:

You will work closely with cross-functional partners across engineering, design, data, production, brand, and marketing to turn emerging AI capabilities into joyful, playful, and responsible consumer experiences. The ideal candidate is a hands-on product leader who thrives in ambiguity, blends creative instincts with analytical rigor, and is excited to shape how AI can enhance how consumers experience Mattel's brands.

Responsibilities

* Own the product vision, strategy, and roadmap for AI-centered digital experiences, from concept through launch and live operations.

* Identify opportunities where AI can meaningfully enhance creativity, personalization, and storytelling in ways that deepen how consumers engage with and experience Mattel's brands.

* Lead the end-to-end product lifecycle, translating vision into clear requirements, prioritized roadmaps, and high-quality consumer experiences.

* Define consumer-facing AI behaviors, interactions, and experience principles in partnership with design, engineering, and data science teams.

* Collaborate with Producers, Designers, Engineers, and external development partners to deliver scalable, market-ready digital products.

* Use consumer insights, analytics, and performance data to inform prioritization, iteration, and ongoing optimization.

* Define and own product success metrics across engagement, retention, and commercial performance.

* Partner with Legal, Trust & Safety, Privacy, and Brand teams to ensure AI-powered experiences meet Mattel's standards for child safety, data protection, and ethical use.

* Embed appropriate safeguards, consent flows, and content guardrails into AI-centered digital experiences.

* Communicate product progress, risks, and performance clearly to stakeholders and leadership.

* Advocate for the consumer experience, ensuring products deliver meaningful engagement, brand connection, and business value.

What We're Looking For:

• 3+ years of experience in product management, ideally within digital products, publishing, interactive experiences, or consumer technology.
• Proven experience shipping and operating customer-facing digital products from concept through launch.
• Strong product management fundamentals, including roadmap ownership, requirements definition, and end-to-end lifecycle management.
• Experience working cross-functionally with creative, technical, and business teams.
• Comfort collaborating with engineering and data science teams on AI-powered features and systems.
• Experience with AI-driven products, systems, or features strongly preferred.
• A data-driven mindset, with the ability to translate consumer insights and analytics into actionable product decisions.
• Excellent communication skills, with the ability to clearly articulate product vision, tradeoffs, and outcomes to both technical and non-technical stakeholders.
• Familiarity with Agile development processes and tools (e.g., Jira, Confluence).
• Experience working on kids & family products, entertainment, or brand-led digital experiences is a plus.
• Bachelor's degree in Computer Science, Engineering, Product Management, or a related field.
• Advanced degree (MBA, MS, or equivalent) a plus.
• Passion for innovation, technology, and creating exceptional consumer and brand experiences.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don't meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.Join Mattel's Talent Community and start receivingexciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy