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Rental Sales Manager

Cleveland Brothers CAT
$125,000.00 - $175,000.00 / yr
competitive compensation market leading benefits package: medical, dental, vision, life insurance, 401(k) match, short- and long-term disability, health savings account, pto, profit sharing
United States, Pennsylvania, Howard
1025 North Eagle Valley Road (Show on map)
Mar 12, 2026

Cleveland Brothers, the largest Cat dealer in Pennsylvania, northern West Virginia and western Maryland, has an immediate opportunity for a Rental Sales Manager.

Position Summary:

The Rental Sales Manager's primary objective is to grow rental revenue market share by growing existing customers' rental revenue spend, as well as, increasing active customer base thru new account acquisition. They need to provide leadership while training, coaching and developing our rental sales professionals. Additionally, they are responsible for driving results to meet revenue/profit, active/new accounts, and fleet performance goals (financial and time utilization)

Primary Responsibilities:



  • Collaborate with CE Regional Sales Managers to develop strategy to grow rental market share in their respective territories
  • Participate in Regional CE sales meetings to discuss market conditions, competition, and the effectiveness of rental efforts and to provide training on products and processes as needed.
  • Responsible for recruiting, hiring and motivating highly effective Rental Sales Reps.
  • Travel with rental reps weekly to assess performance and to foster customer relationships
  • Create development plans for rental reps which includes individual training needs for both product and selling skills.
  • Identify and assist reps to acquire conquest rental accounts
  • Conduct monthly one-on-one evaluations with reps reviewing job duties, goals/objectives and results. Examples include: # of sales calls, # of new accts, invoiced revenue, etc...
  • Implement standard rental sales processes to ensure a consistent customer experience.
  • Interacts with Service Managers, Rental Operations Management, Transportation Coordinators and the Corporate Used Equipment Department to ensure a best in class customer experience
  • Be an integral participant in the Cat Rental Store fleet planning process.
  • Manage, monitor and report out rental rate realization (discount controls) striving to optimize Financial Utilization.
  • Participate in vendor relations. (Caterpillar as well as all OCR Allied vendors)


Skills / Knowledge / Qualifications:



  • Previous Rental Sales Rep. and Sales Management experience is preferred
  • Ability to lead, coach and motivate rental sales professionals on selling techniques and processes
  • Effective reasoning decision making abilities
  • Excellent communication and organization skills
  • Outstanding interpersonal skills and ability to effectively work with co-workers
  • Able to multitask and prioritize responsibilities
  • Practical experience using Word, Excel, and Power Point programs
  • Must be willing to travel overnight.


Why Join the Cleveland Brothers Team:

Market Leading Benefits Package: Medical, dental, vision, life insurance, 401(k) match, short- and long-term disability, health savings account, PTO, Profit Sharing Account.

Advancement: Take your career to the next level with a dynamic organization that wants to see you succeed! In addition to room to grow in this role, there are limitless opportunities across 29 locations whether you want to move up, or into another division of the company.

Stability - Cleveland Brothers has been around for 75 years. Experience tremendous job security in an essential role with an organization that is around for the long haul.

If you are a sales professional with a track record in Rental Sales and possess the drive to navigate new market dynamics, we invite you to apply. This role offers an opportunity to contribute to the strategic growth of our organization while collaborating with a high performing team. Your commitment to excellence will be rewarded with a challenging and fulfilling career. Apply now to be part of our success story!

About Us: Founded in 1948, Cleveland Brothers Equipment Co., Inc., is the exclusive Cat dealer of western and central Pennsylvania, northern West Virginia and western Maryland, providing new, used and rental equipment, parts and service.

Cleveland Brothers supplies a vast variety of solutions and products, including construction machinery, industrial diesel and gas engines and generators, air compressors and boosters, oil and gas machinery and much more, in addition to full truck service for all makes and models. With 29 locations, customers have access to all of the parts and equipment needed to get the job done, backed by industry-leading technicians and staff. For more information, please visit www.ClevelandBrothers.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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