Segment Marketing Manager, Business Services

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

VISION GROUP MANAGEMENT

• Lead customer Vision Groups by partnering with vendors on developing effective meetings
• Hold vendors accountable to uphold the commitments outlined in their contracts
• Lead customer retention and recruitment by maintaining group membership lists and engaging with Vision Group members and prospects
• Manage the budget for all meetings including vendor contracts, vendor expenses, and other event fees
• Partner with PCG event planning staff to choose event locations, event entertainment and other details, and hotel contract coordination
• Attend all Vision Group meetings in-person to provide key updates, capture group insight, and share opportunities and concerns with the sales team.
• Gather and analyze competitive intelligence on other industry peer mentor groups (commonly referred to as "20 Groups")
• Identify customer needs and partner with Vision Group vendors and internal sales and marketing leadership to provide robust content and speakers at meetings

BUSINESS DEVELOPMENT

• Maintain contact with key internal and external customers to gain market insight to understand the needs of the customer and provide solutions
• Maintain contact with key suppliers and experts in the industry to understand their capabilities and innovations to better serve focus segments
• Identify and position appropriate offerings for target customer segments
• Support the sales organization at the strategic as well as tactical level through targeting, lead generation, sales tool development, and collaborative selling

STRATEGIC DEVELOPMENT

• Build and execute the strategy for Business Services across multiple segments and channels
• Partner with Sales Excellence and Training to prioritize internal and external needs and provide content and support
• Prioritize and coordinate strategic imperatives for Business Services
• Gather and analyze competitive intelligence for a coherent and dynamic strategy

COMMUNICATION

• Ensure effective sales and marketing tools are available for internal and external use
• Ensure effective communication of Vision Group calendar, agendas, and other key details
• Create and communicate content that outlines components of the A-Plus program including business training, Vision Groups, alliances, and more
  

POSITION REQUIREMENTS

• Bachelor's degree or 10+ years of equivalent work experience

Preferred:

• Degree in business related field preferred
• MBA

KNOWLEDGE & EXPERIENCE:

Required:

• 3 - 5 years of B2B sales and/or marketing experience

• Excellent verbal and written communication skills

Preferred:

• Automotive industry experience