Senior GTM Manager - Marketplace Growth

Adobe's marketplace is a fast-growing ecosystem that provides partners the opportunity to build, sell, and expand solutions to millions of customers around the world. We seek a strategic growth leader to help propel the next stage of this ecosystem.

As the Senior GTM Manager for Marketplace Growth, you will set and finalize the global strategy for partner acquisition, retention, expansion, and revenue via our marketplace. This key leadership role is passionate about crafting effective go-to-market strategies. You will uncover fresh avenues for growth and boost partner-led revenue and develop frameworks that help partners conduct transactions and expand within our ecosystem.

This role offers extensive exposure across business sectors. It provides the chance to help build the future of our marketplace with practical involvement.

• Develop and implement the global plan for marketplace-focused growth, promoting partner adoption and revenue increase at scale.
• Identify and capitalize on new growth opportunities across partner acquisition, expansion, upsell, and retention.
• Review leading partner end-to-end journeys on the marketplace and work with platform groups and partners to outline and finalize effective customer journeys throughout all sales processes.
• Act as the voice of partners and sales, ensuring marketplace capabilities support partner success.
• Build robust strategic connections with internal partners across sales, product, engineering, operations, platform, GTM groups, and executive leadership to drive ecosystem growth and evolve marketplace capabilities.
• Collaborate with sales leadership to enable partner-led revenue opportunities and co-selling motion through scalable high to low touch partner programs.
• Establish operating framework, reporting, and growth metrics to scale marketplace and use data to continuously find opportunities to improve partner performance and marketplace adoption.

• Minimum 5 years senior leadership experience in growth, marketplace, or partner ecosystem roles
• Strong commercial approach with a proven ability to increase business success through partner or ecosystem models
• Experience working across complex, cross-functional environments
• Ability to influence sales, product, and executive collaborators
• Strong experience working in channel, or with channel partners, ISVs, or reseller ecosystems is highly valued
• Background in enterprise technology, SaaS platforms, cloud ecosystems, or marketplaces IT strongly preferred
• Data-driven approach with the ability to translate insights into strategic action
• Comfortable operating in fast-paced environments where strategy and execution go hand in hand

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.