Principal Product Marketing- International (B2B)

Work doesn't stop at borders.
But the way work gets done looks different everywhere.

Businesses around the world rely on documents to move decisions forward-contracts signed, approvals captured, information shared. Yet the requirements of those businesses, the competitive landscape they operate in, and the tools they use vary widely from one market to the next.

As Acrobat continues to grow globally, the opportunity is clear: help businesses everywhere work with documents more easily, more securely, and more efficiently.

We're looking for a Senior Manager of International Product Marketing to help lead Acrobat's B2B expansion into worldwide regions. This role connects global product strategy with real market insight. You'll partner closely with regional leaders to understand how businesses in different parts of the world work, where the greatest opportunities for growth exist, and what Acrobat deliver to succeed in those markets.

Your work will help shape where we invest, how we position Acrobat for business customers globally, and how we ensure our product continues to meet the needs of organizations operating across diverse markets. The goal is simple: help Acrobat grow internationally by ensuring we deeply understand the markets we serve-and build for them.

What you'll do

• Drive international Product Marketing strategy for Acrobat's B2B business, identifying priority markets and defining how we position, launch, and scale across regions.

• Translate global positioning into regionally relevant messaging and go-to-market strategies that reflect local customer needs while maintaining alignment with the global narrative.

• Partner with regional leaders to understand customer workflows, market dynamics, and adoption barriers, and translate those insights into actionable use cases, positioning, and GTM plans.

• Partner closely with Product teams to bring international market needs into roadmap discussions, influencing prioritization, localization, and feature development based on regional requirements and growth opportunities.

• Identify growth opportunities and competitive dynamics across markets, using insights to refine messaging, strengthen differentiation, and inform offers, packaging, and market-specific strategies.

• Enable regional marketing and sales teams with clear messaging, positioning, and use cases, while identifying and removing barriers to adoption to drive usage and revenue growth.

• Define and track performance metrics across markets, using data to assess adoption, pipeline, and revenue impact, and continuously refine strategy based on results.

Qualifications

• 10+ years of experience in product marketing, international marketing, or go-to-market strategy, ideally supporting B2B SaaS or enterprise software products.

• Experience working acrossglobal markets, with an understanding of how customer needs, competitive dynamics, and product requirements vary by region.

• Strong ability toanalyze markets and identify growth opportunities, including evaluating market trends, adoption patterns, and competitive landscapes.

• Experience partnering withproduct management teamsto translate market insights into product strategy and roadmap discussions.

• Proven ability to collaborate withregional marketing and sales leadersto bring products to market in ways that resonate with local customers.

• Strong communication skills with the ability totranslate complex product capabilities and market insights into clear positioning and messaging.

• Experience working cross-functionally acrossproduct, marketing, and sales teamsto support product adoption and business growth.

• BA/BS Degree preferred OR equivalent practical experience.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

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Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Colorado:

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Massachusetts:

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