Associate Analyst Fan Strategy & Social

This role engages with PGA TOUR fans across social media and digital platforms by actively monitoring conversations, providing timely assistance and support, and sharing actionable feedback with stakeholders throughout the organization. By staying closely connected to audience sentiment, this position helps capture what fans care about most and contributes to delivering an exceptional fan experience.

Working closely with the Strategic Insights team and other analytics groups, this role is deeply immersed in PGA TOUR social and digital content. It leverages data, analytics, and research to identify what resonates with audiences and uncover opportunities to better engage and serve fans across platforms.

QUALIFICATIONS

• Bachelor's degree in Journalism, Communications, Marketing, Business Analytics, or a related field.

• Minimum of one year of experience supporting digital operations and managing online communities for a B2C brand or media organization.

• Strong analytical skills with the ability to collect, organize, analyze, and communicate large volumes of data with a high degree of accuracy and attention to detail.

• Solid working knowledge of major social media platforms and their best practices.

• Experience analyzing audience behavior and community engagement data across digital and social media content and platforms.

• Proven experience managing social media feedback and conversations, with proficiency in listening, moderation, and analytics tools.

• Ability to generate actionable insights and produce clear, detailed reports.

• Highly organized with excellent written communication skills and strong attention to detail.

• Ability to manage multiple projects and deadlines in a professional manner.

RESPONSIBILITIES/DUTIES

• Support the analysis and reporting of PGA TOUR digital and social media content and platform data, helping identify basic trends and insights for the Content team.

• Assist in monitoring social media listening and fan feedback data, contributing to reports on conversation themes, volume, sentiment, and emerging topics.

• Engage with PGA TOUR fans across social media and digital platforms by responding to questions, comments, and feedback in a timely and professional manner.

• Help manage inbound fan communications, including comments, replies, direct messages, reviews, and emails, escalating issues when appropriate.

• Monitor fan conversations related to the PGA TOUR, its brands, players, and tournaments across social channels and PGA TOUR-owned platforms (website, apps, etc.).

• Identify and surface actionable fan feedback, engagement opportunities, and potential issues, sharing findings with team members and relevant stakeholders.

• Assist with moderating PGA TOUR social media and digital fan communities to foster positive engagement and community growth.

• Support fan-generated content initiatives and fan engagement activations across social and digital platforms.

• Utilize available quantitative and qualitative tools to help understand fan behavior, engagement, and preferences, under guidance from senior team members.

• Work with established social media management and fan support tools to complete daily tasks and reporting needs.

• Participate in team brainstorms and creative discussions to contribute ideas and support campaign development.

• Be available to support coverage during competition hours, including some evenings and weekends.

• Contribute to special projects and perform other duties as assigned.