New

Director RGM Customer and Channel Strategy

Bimbo Bakeries
$146,900 - $205,700
paid time off, 401(k)
United States, Texas, Irving
1735 North Story Road (Show on map)
May 05, 2026
Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! #LI-JV1 More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. #LI-SO1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA: Salary Range: $146,900 - $205,700 Annual Bonus Eligibility Comprehensive Benefits Package Paid Time Off 401k & Company Match Position Summary: The Director, RGM - Customer & Channel Strategy will play a critical leadership role in transforming Revenue Growth Management into a core commercial growth driver for Bimbo Bakeries USA. This role will lead the development and deployment of channels, customer, and portfolio strategies across emerging and high-growth channels (e.g., AFH, FSV, eCommerce, new routes to market), ensuring alignment with consumer needs, willingness to pay, and long-term value creation. The Director will operate at the intersection of Strategy, Sales, Marketing, and Finance, owning the definition of where and how we win by channel and customer, while building the capabilities required to scale RGM across the organization. Key Responsibilities: Own Customer & Channel RGM Strategy Lead Mix Management & Portfolio Optimization capability Lead Pack-Price Architecture & Value Strategy for Customer exclusive portfolios Build Emerging Channels Strategy (AFH / FSV / eCommerce) Drive Strategic Planning & Value Creation Lead Cross-Functional Alignment & Governance Build Capabilities & Lead the Team Leadership Competencies: Adapts approach and attitude in real time, according to the changing demands of different situations. Holds self and others accountable to meet commitments. Creates a climate where people are motivated to do their best to help the organization achieve its objectives. Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Education and Work History: Bachelor's degree required; MBA preferred 10+ years of relevant experience Strong experience in RGM, channel strategy, and portfolio management Deep understanding of RGM levers Strong financial acumen and P&L experience Experience with syndicated data tools Multi-channel experience Self-starter - Navigating and thriving in ambiguous environment, resourcefulness in getting things done, Advanced problem-solving skills and strategic thinking. Agility - Flexibility approach in problem solving/developing solutions Project and budget management Success Measurables: Delivery of channel/customer revenue, mix, and margin targets Strong channel RGM strategy and execution Implementation of pricing, PPA, and promo frameworks Cross-functional alignment Integration into business processes Team capability development The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. >