Senior Growth Marketing Manager

Vasion is looking for a Senior Growth Marketing Manager that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 400+ employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.

This role sits at the center of Vasion's next chapter of growth. The Senior Growth Marketing Manager will scale Vasion's ABM strategy across our priority verticals, from campaign activation through pipeline generation, turning target account engagement into the revenue that fuels the company's growth. This is a senior role for a marketer with hands-on ABM experience, strong data and analytical skills, and a track record of turning strategy into pipeline results, serving as a strategic partner to Sales and partnering closely with Product Marketing, Marketing Operations, Paid Media, and internal creative teams to keep investment aligned to shared goals.

Primary Responsibilities

Campaign Activation & ABM Strategy

• Lead ABM strategy and activation across priority verticals, partnering with Sales on account prioritization and targeting.
• Build and run vertical-specific campaigns grounded in deep persona and segment knowledge.
• Own the campaign calendar and brief process for assigned verticals, sequencing programs to meet pipeline needs throughout the year.
• Stay ahead of shifts in ABM technology, targeting capabilities, and the broader digital marketing landscape, and apply what's relevant to keep Vasion's campaigns and tech stack current.

Data & Performance

• Build campaign performance views and dashboards connecting activity to account engagement, pipeline, and revenue; use data and intent signals to continuously optimize.
• Analyze business, pipeline, and paid media performance, including seasonality and vertical-specific trends, to shape where and when campaigns run.
• Bring pipeline and performance trends into quarterly planning to guide where budget and campaigns shift next.

Cross-Functional Leadership

• Partner with Sales, Product Marketing, Marketing Operations, and Paid Media to align investment with revenue priorities and track results.
• Be the senior subject matter expert on ABM and account practices, mentoring teammates and shaping how the Growth Marketing team runs campaigns.

Communication & Executive Presence

• Turn campaign data into insights and recommendations that give Marketing and Sales leadership visibility into what is influencing our pipeline.
• Build and present strategic points of view and frameworks; comfortable presenting directly to senior leadership.

Campaign Activation & ABM Experience

• 7+ years in B2B or SaaS demand generation or growth marketing, with hands-on ABM campaign activation, including audience segmentation, target account lists, personas, and ABM technologies.
• A track record of running vertical marketing campaigns and writing campaign briefs, with direct experience on programmatic advertising platforms.

Data Fluency

• Skilled at analyzing business, pipeline, and paid media performance metrics, including seasonality and vertical-specific trends.
• A track record of using data and insights to improve campaign performance.

Cross-Functional & Sales Leadership

• Demonstrated ability to work closely with Sales and turn Sales priorities into marketing action.
• Sharp cross-functional instincts, with experience partnering across Product Marketing, Marketing Operations, Design, Content, and Sales to move projects forward.
• Organized and detail-oriented; able to manage multiple campaigns simultaneously without dropped handoffs.

Communication & Presentation

• Confident communicator and presenter, with the ability to build strategic POVs and frameworks and present to senior leadership.
• A track record of researching, evaluating martech platforms, ABM tools or frameworks, or industry trends and turning that knowledge into recommendations the team can act on.

• Flexible work environment
• Discretionary vacation bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company-match
• Mental health wellness support
• Financial wellness education
• Company-contributed HSA
• Headquarter perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
• Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch

Our Core Values

Vasion looks for people who will exemplify its four core values and are driven to become:

• Disruptive Visionaries - We think boldly and author missions that challenge the status quo. We don't follow the path; we help create it.
• Relationship Builders - We treat people as people. We build strong, lasting relationships through empathy, compassion, and honest communication with teammates, customers, and partners alike.
• Candor Seekers - We believe candid conversations are how great things get done. We care enough to challenge directly and create space for others to do the same.
• Action Owners - We take ownership of wins, failures, and outcomes. No matter your role or tenure, you have the power and the responsibility to drive results.

Our Marketing Team Manifesto

Profoundly analytical Marketing org obsessed with customer, brand, and revenue. We are innovative storytellers, strategic partners, passionate about excellence, champions of each other, and our work. We believe in conversations that advance us: bring intelligence, assume goodwill, and employ radical candor. And we're real fun.

More About Vasion

Visit https://www.vasion.com

Additional Information

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.