New

Content Lead, Industrial Products

Tesla Motors, Inc.
96,000 - 240,000 USD
paid holidays, flex time, 401(k)
United States, California, Palo Alto
Jun 03, 2026
What to Expect Tesla's Industrial Products team is seeking a ContentLeaderto build and manage the full content function across our growing global energy business. This is a people leadership role: you will directly manage a team of content managers and content development specialists spanning video, visual design, events, web, and customer communications, and you will set the strategic direction for how Tesla's industrial energy products are understood by customers, partners, and markets worldwide. If you have led a multi-disciplinary content or product marketing team in a technical B2B environment and want to do that work at a company reshaping the global energy grid, this role is for you. What You'll Do Lead and develop a team of content managers and content development specialists across disciplines including video, visual design, digital, events, email, and customer communications Define and drive content strategy for Industrial Products globally, spanning the full energy storage and power hardware portfolio Own narrative and go-to-market positioning for product launches, campaigns, and key customer touchpoints Collaborate closely with Product, Sales, Engineering, and Executive teams to translate complex technical topics into clear, compelling stories Build and maintain scalable content operations: editorial calendars, production workflows, briefing processes, and cross-functional review cycles Develop product positioning, messaging frameworks, naming, and audience segmentation strategies Oversee creation of sales collateral, white papers, presentations, event experiences, and digital content Drive executive and industry thought leadership content - positioning Tesla's industrial energy business in the market through external channels, conferences, and publications Measure and report on content performance and audience engagement to iterate and improve strategy Set high standards for quality, consistency, and execution speed across all content channels What You'll Bring 8+ years of experience in content, product marketing, or communications - including 3+ years leading a multi-disciplinary team Proven track record of creating compelling narratives for complex technical or B2B products Experience in energy, infrastructure, industrial technology, or adjacent sectors strongly preferred Strong people leadership with the ability to inspire, develop, and grow a high-performing team across creative and strategic disciplines Exceptional written and verbal communication skills with a strong instinct for visual storytelling Comfortable working at the intersection of engineering, commercial, and creative teams - earns credibility with all three Ability to build scalable content operations and function effectively in a fast-paced, constantly evolving environment Data-literate - comfortable using engagement and performance data to drive content decisions Passion for clean energy and the transition to a sustainable global energy infrastructure Compensation and Benefits Benefits Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire: Medical plans > plan options with $0 payroll deduction Family-building, fertility, adoption and surrogacy benefits Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA Healthcare and Dependent Care Flexible Spending Accounts (FSA) 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits Company paid Basic Life, AD&D Short-term and long-term disability insurance (90 day waiting period) Employee Assistance Program Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays Back-up childcare and parenting support resources Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance Weight Loss and Tobacco Cessation Programs Tesla Babies program Commuter benefits Employee discounts and perks program Expected Compensation $96,000 - $240,000/annual salary + cash and stock awards + benefits Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.