Lead Generation Specialist

** MUST BE ABLE TO WORK 5 DAYS/WEEK IN DOWNTOWN LOS ANGELES **

Location: Los Angeles, CA (Onsite 5 days/week for first 90 days, then 1 remote day/week based on performance)

Compensation: $100,000-$130,000 Base

Employment Type: Full-Time / Permanent

Reports To: VP of Growth

Are you ready to make a significant impact by driving growth for a leading organization in the legal sector? Aquent is seeking a dynamic Third-Party Lead Generation Specialist to join our client, a prominent legal firm dedicated to delivering exceptional service and achieving impactful outcomes for their clients. In this pivotal role, you will be instrumental in shaping the firm's client acquisition strategy, directly contributing to the expansion of their diverse legal practices by building robust pipelines of high-quality, conversion-ready leads. Your expertise will not only fuel the firm's success but also help individuals and businesses access critical legal support, making a tangible difference in their lives.

Our client is a highly respected legal firm known for its commitment to justice and client advocacy. With a focus on providing comprehensive legal solutions, they empower individuals and businesses through dedicated representation across various specialized areas. They are a forward-thinking organization that values innovation in marketing and client engagement, always striving to connect with those who need their expertise most. As a partner with Aquent, you will play a crucial role in enhancing their outreach and ensuring their continued growth and impact within the legal community.

We are seeking a detail-oriented and highly organized Third-Party Lead Generation Specialist to oversee external marketing partners responsible for driving customer acquisition.

This role sits at the intersection of performance marketing, vendor management, analytics, and project coordination. Rather than directly managing paid campaigns, this person will oversee a network of external partners responsible for delivering lead volume and acquisition performance.

Success in this role comes from being highly organized, proactive, analytically minded, and capable of managing multiple stakeholders while holding partners accountable.

This is an excellent opportunity for someone who enjoys balancing relationship management, performance analysis, and operational execution in a fast-moving environment.

What You'll Do

Partner & Vendor Management

• Manage relationships with third-party lead generation partners and agencies
• Monitor partner performance and ensure vendors are meeting expectations around:
• Lead volume
• Lead quality
• Conversion rates
• Cost efficiency
• SLA adherence
• Hold partners accountable while maintaining strong working relationships

Performance Monitoring & Optimization

• Analyze performance trends and identify opportunities to improve lead quality and acquisition outcomes
• Monitor KPIs related to:
• Signed customer/case goals
• Cost per acquisition (CPA)
• Conversion quality
• Performance efficiency
• Identify issues quickly and coordinate solutions across teams and partners
• Project Coordination
• Coordinate across internal stakeholders including intake, marketing, analytics, and partner teams
• Ensure projects, partner deliverables, and follow-ups are completed with speed and accuracy
• Provide regular performance updates and recommendations to leadership
• Fast-Paced Execution
• Operate in a high-accountability, fast-moving environment
• Prioritize quickly when lead volume or performance changes occur
• Occasionally support business needs during weekends or high-priority situations

What We're Looking For

5+ years of experience in one or more of the following:

• Lead generation
• Performance marketing
• Vendor/partner management
• Affiliate marketing
• Demand generation
• Marketing operations
• Experience managing external vendors, agencies, or strategic partners
• Strong communication skills and professional polish
• Strong project management and follow-through skills
• Ability to analyze performance data and make recommendations quickly
• Strong attention to detail and organizational skills
• Preferred Backgrounds
• Candidates from these environments may translate particularly well:
• Insurance
• Legal marketing
• Mortgage
• Education lead generation
• Healthcare lead generation
• Affiliate marketing
• B2C services
• High-volume acquisition businesses
• What Success Looks Like
• Strong vendor accountability and relationship management
• Consistent lead flow and quality improvement
• Quick issue identification and resolution
• High responsiveness and strong cross-functional coordination

Important to Know

• This role is best suited for someone who:
• Is highly detail-oriented
• Communicates clearly and confidently
• Thrives in fast-paced environments
• Is proactive and accountable
• Can move quickly without sacrificing accuracy
• Is comfortable balancing relationships with performance expectations

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