Social Media Specialist Lifestyle

Introduction: A Career at HARMAN Lifestyle

We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Harman Kardon portfolio, and more
• Unite your passion for audio innovation with high-tech content and community building
• Create pitch-perfect, cutting-edge social content that elevates the listening experience for millions of fans worldwide

About the Role

The Social Media Specialist will help drive organic social media strategy and execution for JBL, Harman Kardon portfolio across Instagram, Facebook, TikTok, and YouTube. You will partner closely with the Group Social Media Director and the network of regional social media leads (EMEA, North America, Central America, South America, APAC, Japan, China, and India) to bring a consistent, on-brand voice to a global audience. You will be hands-on with content, community management, and reporting, while helping build the playbooks and processes that connect our regional social teams as one Group. This role is based in Northridge, California and reports to the Group Social Media Director.

This role partners with agency support and works in close collaboration with other global and regional HARMAN teams and across functions.

What You Will Do

• Content & Channel Ownership: Own day-to-day content planning, creation, and publishing for JBL, Harman Kardon and other portfolio brands across Instagram, Facebook, TikTok, and YouTube or other platforms as they become relevant and necessary.
• Content Calendar: Build and maintain a global content calendar, coordinating with regional social leads to align and localize content across markets.
• Campaign Development: Maintain relationships with regional/global agencies, writing briefs, manage and coordinate creators.
• Global Strategy: Making sure that the regions are aligning with the global social media strategy and brand guidelines and guardrails
• Community Management: Manage day-to-day community engagement and monitoring, ensuring timely, on-brand responses across channels.
• Platform Strategy: Partner with the Group Social Media Director on channel strategy, platform best practices, and emerging trend adoption (e.g., Reels, Shorts, TikTok formats).
• Performance Analysis: Track and report on content and channel performance, translating metrics into clear, actionable recommendations.
• Cross-Functional Collaboration: Coordinate with creative, PR, ecommerce, and regional marketing teams to ensure consistent messaging and brand persona.
• Governance & Playbooks: Support the development of social governance frameworks, brand voice guidelines, and platform-specific playbooks used across the Group.
• Creator & Influencer Support: Support influencer and creator partnerships and campaign amplification across owned channels.
• Crisis Communication: Support protocols for managing sensitive community situations and escalations across social platforms.

What You Need to Be Successful

Applicants must demonstrate a deep understanding of social media channels, trends, best-practices, executional tactics, measurement, management, and more, including:

• 3-5+ years of experience in social media marketing, ideally for a consumer electronics, audio, or lifestyle brand.
• Platform Expertise: Hands-on experience across Instagram, Facebook, TikTok, and YouTube, including native content formats, scheduling tools, and platform analytics.
• Sharp content instincts: a feel for what will and won't work on each platform.
• Strong creative instincts, with the ability to translate brand strategy into scroll-stopping content.
• Creative thinker, capable and comfortable with generating innovative ideas.
• Proven ability to create unique and compelling positioning and messaging for target audiences.
• Highly resourceful and solution-oriented with the ability to proactively seek out answers, utilize available data, and leverage team resources to overcome roadblocks.
• Strong analytical skills, with the ability to interpret data, identify trends, and optimize social media performance.
• Self-motivated, well organized, and up to challenges of changing timelines, requests, and deliverables.
• Quick thinker with a "can do" attitude who can manage multiple work streams and prioritize according to the needs of the business in a fast-paced environment.
• Strong written and verbal communication skills, with the ability to collaborate across global and regional teams.
• Ability to complete projects or tasks to completion in a thorough manner that addresses all the queries and anticipated follow-up requests.

Bonus Points if You Have

• Bachelor's degree in Marketing or business-related field preferred.
• Openness to new ideas and the desire to continuously learn and develop new skills.
• Experience partnering with paid media teams or supporting paid social amplification strategies.
• Experience with social listening, sentiment analysis, trend monitoring, or tools such as Sprinklr, Brandwatch, Sprout, Meltwater, etc.

What Makes You Eligible

• Ability to work in the Northridge, CA office three days a week.
• Willing to travel up to 10%, as necessary domestically.
• An understanding that flexibility in working hours may be required due to the nature of our global infrastructure.
• Successfully complete a background investigation and drug screen as a condition of employment (post-offer).

What We Offer

• 3 days a week in our Los Angeles (Northridge) office
• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition reimbursement
• "Be Brilliant" employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you - all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we've been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today's most sought-after performers, while our digital transformation solutions serve humanity by addressing the world's ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you're ready to innovate and do work that makes a lasting impact, join our talent community today!

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HARMAN is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training, and competitive compensation. (www.harman.com)

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