Principal Product Manager, AI Brand Visibility

Chat responses and AI Overviews don't just link anymore - they synthesize answers. When an answer is synthesized instead of clicked, everything about how a brand gets found online changes.
We're growing the team that owns Adobe Brand Visibility (formerly Adobe LLM Optimizer) - newly formed as Adobe combines its own solutions with Semrush Enterprise following the acquisition.
This is a small, builder-heavy team that ships fast, uses AI natively, and measures success in real customer outcomes. No talking to hypothetical personas: Adobe's customers are the world's top brands, and you'll be talking directly with the people running marketing at them, every day.

• Own the product strategy and roadmap for an area of our Brand Visibility solution
• Drive how the product ingests AI-answer-engine signals and connects into the CMS, analytics, and CDN platforms customers already run - AEM Sites and Adobe Analytics included
• Talk to top-brand marketing leaders daily - then sketch the flow, prototype it yourself with AI tools, and validate before engineering picks it up
• Define and own the important metrics that prove your area is moving the needle

Go deep on the product instead of just coordinating around it. When a customer conversation surfaces something the roadmap missed - you ship it.

• 3-8 years of PM experience (Senior or Principal scope, depending on background)
• Deep SEO/GEO expertise - proficient in the AI-visibility tool landscape (Semrush AIO, BrightEdge, Conductor, Profound, or similar); hands-on Semrush experience is a strong plus
• Plugged into the SEO community, following the research and benchmarks published; a plus if you've shared your own findings or experiments
• Proficient in UX prototyping and user interviews, comfortable sketching flows and building a first version
• Technical enough to partner credibly with engineering and data partners
• Bonus: direct experience with AEM Sites, Adobe Analytics, or comparable enterprise CMS/analytics/CDN solutions, and social media monitoring or affiliate marketing solutions.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.