Web Marketing Analyst, Web Experience

Aquent is thrilled to partner with a global technology leader renowned for its innovative contributions across various sectors. This organization is at the forefront of digital transformation, creating platforms and services that empower millions worldwide. Join a team dedicated to pushing the boundaries of what's possible and making a significant impact on the digital landscape.

Are you a data-driven individual passionate about unraveling user behavior and optimizing digital experiences? This is an exciting opportunity to transform ambiguous questions into actionable insights, directly influencing strategy and improving how users discover and adopt cutting-edge products. Your expertise will be crucial in driving data-informed decisions that shape the future of digital engagement, making a significant impact on the digital landscape and the experience of millions worldwide.

About the Role

As a key member of a dynamic team focused on enhancing a prominent technology platform's marketing surfaces, you will play a critical role in shaping digital engagement. This pivotal position involves close collaboration with product management and leadership to support comprehensive analytics across diverse marketing programs, experimentation efforts, and overall site performance. You will be instrumental in evaluating complex web projects, designing and interpreting experiments, and conducting deep-dive investigations to uncover critical insights that directly inform strategic decisions and drive product adoption.

What You'll Do

• Proactively evaluate and respond to stakeholder requests regarding the impact of web projects and cross-team initiatives.
• Design, execute, and meticulously evaluate web experiments utilizing various advanced experimentation platforms.
• Leverage sophisticated behavioral analytics tools to critically assess the influence of web design on user engagement and overall usability.
• Utilize behavioral analytics and business intelligence tools to expertly answer ad-hoc questions pertaining to user behavior, funnel performance, and the effectiveness of marketing programs.
• Generate comprehensive monthly reports detailing web engagement, including intricate session patterns, behavioral insights, and nuanced page-level trends.
• Collaborate closely with product managers and marketers to clarify complex analytics questions and adeptly translate them into structured, actionable analyses.
• Lead page-level and flow-level investigations to pinpoint critical issues or identify significant opportunities across the platform's purchase and conversion paths.

Impact You'll Have

Your contributions will be pivotal in delivering faster, clearer insights to marketing teams, enabling more informed and strategic decision-making. You will establish reliable and repeatable methods for web experimentation and evaluation, fostering a robust culture of continuous improvement across the organization. Through your meticulous work, monthly reporting will evolve to be more comprehensive and user-friendly, and your deep-dive investigations will uncover meaningful behavioral gaps and untapped opportunities, ultimately boosting confidence in measurement for marketing campaigns, site changes, and cross-organizational initiatives that reach a global audience.

What You'll Bring

To thrive in this role, you will bring a powerful combination of analytical prowess and collaborative spirit.

Required Skills

• 5-7+ years of dedicated experience in web analytics and/or marketing analytics, demonstrating a profound understanding of digital ecosystems.
• Proficiency in A/B testing methodologies, encompassing experiment design, seamless implementation, and insightful results interpretation, bolstered by a strong grasp of statistical concepts like power, significance, and confidence intervals.
• Advanced spreadsheet software skills, including mastery of pivot tables, complex data lookup functions, and sophisticated data manipulation for in-depth analysis.
• Extensive experience with leading web analytics platforms for comprehensive tracking, reporting, and interpretation of user behavior and performance metrics.
• Exceptional ability to transform ambiguous or loosely framed questions into refined, structured analytical approaches that yield clear, actionable answers.
• Strong communication skills, particularly the talent for distilling complex findings into clear, concise, and actionable recommendations for diverse audiences.
• Demonstrated experience supporting marketing teams, growth teams, or web teams in deciphering and understanding performance data to drive strategic initiatives.
• Comfort and adaptability in context-switching across multiple stakeholders and managing diverse incoming requests in a fast-paced environment.

Preferred Skills

• Hands-on experience with cutting-edge behavioral analytics tools to uncover deeper user insights.
• Proficiency with structured query language (SQL) and comfort querying and analyzing large datasets.
• Direct experience with various experimentation platforms to drive continuous optimization.
• Familiarity with business intelligence (BI) tools for data visualization and reporting.
• Understanding of SEO analytics, documentation analytics, or logged-in behavior measurement.
• Experience working with and analyzing data for developer-focused products.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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