Sr. Specialist, Social Media, Influencer Marketing, and Paid Digital Media

Aquent is seeking a passionate and innovative marketing professional to partner with a global leader in entertainment innovation. This pioneering company seamlessly blends science and art, pushing the boundaries of high technology to revolutionize how people create, deliver, and enjoy entertainment worldwide. Their work is heard and seen everywhere, from cinematic experiences to everyday smart devices, creating a profound impact on global culture.

Are you a social media and influencer marketing powerhouse ready to make a significant impact across a vibrant and diverse region? As a Senior Specialist, Social Media, Influencer Marketing, and Paid Digital Media, you will be the single subject matter expert, driving culturally relevant, high-performing programs that bring groundbreaking brand, technology, and storytelling to life. This pivotal role offers the chance to shape how audiences connect with innovative entertainment experiences, extending reach, building credibility, and driving engagement at scale across the Americas region.

Job title: Sr. Specialist, Social Media, Influencer Marketing, and Paid Digital Media

Responsibilities

• Act as the regional subject matter expert for influencer and creator marketing across the Americas region, developing strategies to support regional marketing goals.
• Drive and manage the planning and execution of creator and influencer partnerships, including identification, vetting, briefing, and relationship management, ensuring alignment with brand values and audience priorities.
• Oversee influencer content development, timelines, approvals, and delivery to ensure creative excellence, brand alignment, and contractual compliance.
• Maintain an organized log of past and potential future creator/influencer engagements to build a foundational influencer database.
• Track influencer performance and synthesize insights to inform future creator strategies and long-term partnerships.
• Serve as the regional subject matter expert for paid social and digital media, supporting marketing initiatives and global campaigns executed in the Americas region.
• Manage, execute, and optimize paid media plans for B2C and B2B programs, either directly or with agency support.
• Manage budget pacing, creative testing, targeting, and performance monitoring across paid channels.
• Translate campaign insights into actionable recommendations for creative, audience, and media optimization.
• Serve as the regional subject matter expert for social media across the Americas region, providing guidance, best practices, and oversight for consistent, high-quality execution.
• Manage Americas region-specific content calendars, publishing workflows, approvals, and quality control in partnership with internal teams and external agencies.
• Execute campaign-based social media programs across priority platforms including YouTube, Instagram, TikTok, Facebook, X, and LinkedIn, aligned with regional priorities and global strategy.
• Localize global content for regional relevance, ensuring cultural nuance, platform best practices, and consistent brand voice across English, Spanish, and Portuguese-language channels.
• Lead the capture, creation, and posting of social content from Americas-specific marketing events, including real-time coverage, behind-the-scenes moments, and partner activations.
• Support daily publishing tasks such as scheduling and publishing content across platforms (Instagram, X, TikTok, LinkedIn, YouTube) using tools like Sprout or native platform features.
• Assist with caption input, link generation, quality control, and final checks pre-publishing, ensuring all posts meet platform specifications, brand voice, and accessibility standards.
• Monitor platform trends, cultural moments, and entertainment tentpoles to inform proactive planning and reactive content opportunities.
• Serve as the day-to-day voice across social platforms, engaging authentically with the community through comments, DMs, and conversations, and collaborating with local agencies to optimize community management.
• Track and analyze performance across organic social, influencer, and paid media programs using platform-native tools and reporting dashboards.
• Manage reporting of fan engagement, social listening sentiment, and content performance by category using Sprout and native platform tools.
• Compile performance recaps, insights, and learnings for regional and global stakeholders.
• Apply data-driven learnings to refine content, targeting, and activation approaches.
• Assist in preparing decks, campaign recaps, and real-time stakeholder updates, and fulfill internal requests such as Box uploads, asset pulls, and Slack inbox triage.
• Act as both an internal and partner-facing expert, representing the social, influencer, and paid media point of view.
• Participate in marketing planning meetings with strategic partners, bringing best practices, platform insights, and innovative, creative activation ideas to the table.
• Partner closely with Americas Marketing, Global Social & Digital, Creative, PR, CRM, Partnerships, and agency teams to ensure integrated, on-time execution.
• Support regional launches, tentpole moments, and partner activations across entertainment, technology, and culture-driven initiatives.
• Serve as the primary point of contact for social, influencer, and paid media execution within the Americas region.

Required Skills & Experience

• 5-7+ years of experience in influencer marketing, social media marketing, and paid digital media, preferably with entertainment, technology, media, or culture-driven brands.
• Demonstrated experience serving as a subject matter expert or regional lead for social and influencer marketing with a strong understanding of social platforms, creator ecosystems, and digital culture across the Americas region.
• Creative and pop-culture savvy, with proven examples of managing social and influencer programs for brands in an authentic way.
• Proven success working independently creating and executing multi-platform social campaigns and influencer activations with YouTube and social media influencers at a regional or market level.
• Working knowledge of paid social & digital media fundamentals, including targeting, creative testing, and performance optimization.
• Experience creating static or video graphics using tools like Canva, Adobe Premiere Pro, and/or Adobe Photoshop for posts across social platforms.
• Experience using social publishing, listening, and analytics tools (e.g., Sprout, Sprinklr, native platform tools).
• Able to solve problems creatively and deliver results in a fast-paced environment.
• Highly organized, with strong planning skills and meticulous attention to detail.
• Strong communicator with confidence engaging and collaborating with senior internal stakeholders and external partners.
• Fluency in English and Spanish (written and verbal) is required.

Nice-to-Have Skills

• Fluency in Portuguese.