Marketing Manager 1 - Product Launch

HNI Corporation is a global family of brands for the workplace and home dedicated to enhancing the spaces where we live, work, and gather. We pride ourselves on fostering an environment where we make a positive impact on others; upholding our beliefs in integrity, inclusion and belonging.

Your Impact Starts the Day You Do!

What We Need:

We are looking for a Marketing Manager 1 - Product Launch Marketing to join our HNI Workplace Furnishings team.

As a Marketing Manager 1 on the PLM team, you'll turn approved launch strategy and positioning into consistent, on-brand deliverables. That includes sales tools, literature, digital content, and training materials that get sales, dealers, and customers ready for new and improved products.

This role reports to the Manager, Product Launch Marketing. You'll support multiple product categories across multiple brands while staying aligned with our product development process from planning through launch.

What You Will Do:

• Execute launches: Deliver your assigned parts of the launch marketing plan across several launches at once. Track your work in Jira and Wrike and meet sprint and milestone commitments.
• Be part of agile teams: Represent PLM in POM sprints. Refine, estimate, and complete backlog items, and keep the Delivery Lead and launch lead updated on status and dependencies.
• Build sales tools: Create battlecards, pitch cards, objection-handling guides, product overviews, and launch presentations from approved messaging.
• Write great content: Write and edit copy for sales tools, web, email, and internal launch communications that stays true to the brand.
• Direct creative work: Identify print and digital needs, write creative briefs, and give feedback to our Creative team and outside vendors. Review proofs and keep work on schedule.
• Launch on the web: Manage web requests with Digital Experience to get new products live on the .com, and confirm everything is accurate at launch.
• Train the trainers: Build webinar and training content, help present initial training to internal sellers with Product Management, and prepare materials for trade partner training.
• Manage budgets: Own the budgets for your tactics, track spend, and recommend changes.
• Partner across teams: Work with Product Management, Digital Experience, Showrooms, Engineering, and Field Sales to gather product information and get approvals.
• Watch the market: Track competitors and industry trends, and share findings that shape positioning and sales tools.
• Measure results: Track how deliverables are used and perform, and contribute to post-launch analysis.

What You Have:

• Bachelor's degree in Marketing, Communication, Business Administration, or related field is required.
• At least 3 years of relevant experience is required; 4 years of experience preferred.
• Strong copywriting and editing skills, including turning product features into customer benefits.
• Ability to write clear creative briefs and give constructive creative feedback.
• Ability to manage multiple projects and deadlines across several launches at once.
• Strong written and verbal communication, including writing reports and leading or taking part in meetings.
• Resourceful problem-solving, and knowing when to ask for feedback and guidance.
• Understanding of how product development, sales, and marketing work together.
• Working knowledge of Microsoft Office (Word, Excel, PowerPoint, Teams).

HNI Corporation (NYSE: HNI) is a manufacturer of workplace furnishings and building products, operating under two segments. The workplace furnishings segment is a leading global designer and provider of commercial furnishings, going to market under multiple unique brands. The residential building products segment is the nation's leading manufacturer and marketer of hearth products.
We offer benefits starting from Day 1. To learn more, visit www.HNIbenefits.com.
Our company endeavors to make www.hnicareers.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 563-272-7400 or via email at [emailprotected] Company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.