Creative Producer, Paid Social

Join a rapidly expanding direct-to-consumer (DTC) and CPG brand that is revolutionizing its industry, driven by explosive 2x-3x year-over-year revenue growth. As we continue our nationwide expansion and climb to the top of our category, you will be instrumental in shaping our brand's voice and driving customer acquisition through captivating, high-impact video content. This is a unique opportunity to directly influence our market presence and contribute to a brand celebrated for creating viral, unconventional content that sets trends rather than following them.

About Our Partner

Our partner is a hypergrowth direct-to-consumer (DTC) and CPG brand on a mission to become the #1 solution in its category worldwide. With a track record of experiencing 2x-3x year-over-year revenue growth for over seven years, this innovative company recently launched nationwide in major retail channels, rapidly climbing into top-10 category rankings. They manage 100% of their marketing in-house, fostering a fast-paced, highly collaborative, non-corporate environment with a strict zero-ego culture. They are renowned for creating viral, unconventional content that consistently sets industry trends.

About the Role

Are you a hands-on creative powerhouse with a passion for producing scroll-stopping social content? We are seeking a gritty and dynamic individual to concept, direct, and physically shoot high-converting paid video ads across platforms like Instagram, TikTok, Reels, and Facebook. This isn't a desk job or a traditional production role; you'll be actively in the field, holding the camera, sourcing unique props, and bringing bold concepts to life. You will play a pivotal role in transforming cold audiences into loyal customers, directly impacting our growth trajectory and brand identity. This is your chance to unleash your creative vision with uncapped freedom and see your work drive tangible business results, collaborating closely with senior leadership and a dedicated internal team.

What You'll Do

• Continuously research and analyze winning hooks, formats, and high-performing ad concepts from platforms like TikTok, Instagram Reels, and competitor ad libraries.
• Pitch 10+ fresh, innovative ad ideas during bi-weekly team brainstorming sessions, contributing directly to our content strategy.
• Execute hands-on physical production, independently filming high-converting mobile-first social ads using smartphones.
• Manage all production logistics, including location scouting, talent sourcing, and acquiring unique props to bring concepts to life.
• Prepare and package raw video assets for seamless handoff to internal video editors and paid media strategists for post-production and campaign launch.
• Develop and produce compelling messaging tailored to effectively convert specific key demographics.
• Demonstrate extreme adaptability by executing dynamic daily production needs, from in-office prop setups to local partner shoots or travel with leadership.
• Take full ownership and accountability for all production deliverables, from initial concept pitch through to the final shoot.

What You'll Bring

Must-Have Qualifications:

• Demonstrated ability to shoot high-quality, engaging short-form video content using mobile devices.
• A clear understanding of direct-response video advertising, effective hook strategies, and the mechanics of conversion-focused paid social ads.
• Ability to work full-time in a collaborative, in-office environment.
• A cultural fit characterized by zero ego, extreme ownership, high adaptability, and a fast-moving, competitive growth mindset.

Nice-to-Have Qualifications:

• Prior experience producing paid social creative for CPG, DTC, or retail brands is a significant advantage, though exceptional mobile creative portfolios will also be highly considered.

Why Join Us?

• Experience unparalleled creative freedom with access to dedicated budgets to execute bold, unconventional, and trend-setting ad concepts that define our brand.
• Work directly with senior leadership in a transparent and highly collaborative environment, seeing your ideas brought to life and making an immediate impact.
• Benefit from comprehensive internal post-production support, including dedicated video editors and paid media strategists, allowing you to focus entirely on ideation and physical filming.