New

Programmatic Media Manager

Equiliem
medical insurance, dental insurance, life insurance, 401(k)
United States, New York, New York
Oct 26, 2026
Programmatic Media Manager - Campaign Planning and Execution Location: New York, NY Schedule/Shift: Monday-Friday, 9:00 AM-6:00 PM Pay:$52.00 - $56.00 per hour Job Summary The Programmatic Media Manager owns the planning, setup, activation, optimization, and reporting of programmatic advertising campaigns across web, video, connected TV (CTV), and YouTube. This hands-on role independently manages campaign workflows within self-service demand-side platforms (DSPs), with a focus on achieving acquisition goals, improving campaign performance, and ensuring accurate delivery. The manager works closely with internal stakeholders and external partners to establish performance expectations, communicate insights, and improve campaign execution processes. Job Responsibilities Plan, set up, activate, and manage programmatic campaigns across digital web, video, CTV, and YouTube channels. Execute campaigns independently within self-service DSPs, including Amazon DSP and Display & Video 360 (DV360). Manage campaign trafficking, deal setup, creative implementation, asset quality assurance, tags, and delivery troubleshooting. Monitor live campaigns, manage pacing, optimize performance, and resolve delivery issues to meet acquisition goals. Develop and maintain campaign reporting frameworks, key performance indicators (KPIs), and reporting schedules. Analyze campaign data and translate performance results into actionable insights and recommendations for leadership and external partners. Configure and use mobile measurement partner (MMP) platforms to support attribution, measurement, and performance reporting. Manage relationships with media vendors and partners, establish expectations, and hold partners accountable for deliverables and campaign results. Coordinate multiple campaigns and competing priorities while maintaining accuracy and meeting deadlines. Build and improve campaign documentation, trafficking workflows, reporting templates, and operational processes. Present campaign strategies, performance insights, and optimization recommendations clearly and confidently to stakeholders. Identify delivery risks and communicate issues to relevant stakeholders in a timely manner. Job Requirements 5-7 years of experience in programmatic media, including independent ownership of campaign setup and execution. Hands-on experience planning, activating, optimizing, and reporting on programmatic campaigns focused on acquisition goals. Strong working knowledge of demand-side platforms, particularly Amazon DSP and Display & Video 360 (DV360). Understanding of the programmatic advertising ecosystem, including YouTube, private marketplace (PMP) deals, programmatic guaranteed (PG), supply paths, deal setup, and optimization strategies. Experience configuring and using mobile measurement partner (MMP) platforms, such as Kochava, AppsFlyer, or similar tools. Advanced proficiency in Microsoft Excel or Google Sheets, including VLOOKUP, pivot tables, formulas, and campaign reporting. Experience using reporting or business intelligence tools to analyze performance and communicate data-driven recommendations. Demonstrated ability to manage media vendors, monitor deliverables, and maintain accountability for campaign performance. Strong organizational skills, attention to detail, and the ability to manage multiple campaigns independently. Excellent verbal and written communication skills, including confidence presenting to senior stakeholders and external partners. Ability to work onsite in New York, NY, five days per week. Preferred Qualifications Experience working with direct-to-consumer (DTC) consumer brands. Experience across both brand awareness and performance marketing campaigns. Experience owning both campaign planning and activation; candidates with deep, hands-on activation expertise are also well suited. Experience managing programmatic campaigns across streaming video and connected TV environments. About Equiliem Equiliem believes in empowering success. It's our job to cultivate relationships that connect people and employers in a way that is inclusive, intelligent, and allows both to thrive. Across the U.S., leading companies in healthcare, government, engineering, manufacturing, professional services, and energy rely on us for their workforce solutions. Our recruiting and HR services include contract and direct hire staffing, Payrolling/EOR, Independent Contractor Compliance, and Managed Services. For almost 30 years, we've helped shape our industry. Today, we continue to research, ask questions, and continuously enhance the candidate journey and client experience. Benefits We offer a comprehensive benefits package to our employees, which includes: Medical Insurance Vision & Dental Insurance Life Insurance Matching 401(k) Commuter Benefits Employee Discounts & Rewards Payroll Payment Options Future Communication Consent By applying, you are providing consent for Equiliem to engage with you via phone calls, AI-generated calls, AI-generated text messages, standard text messages, and/or emails to share job opportunities. Consistent with our Privacy Policy, information obtained will not be shared with third parties for marketing or promotional purposes. Message frequency may vary for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You may reply STOP to cancel or HELP for assistance. EEO Employer Equiliem is an equal opportunity employer. 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