Outbound Principal Product Manager - RTCDP

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The paid media and ad-tech space is undergoing a massive shift as advertisers continue to move towards 1P data, 3P cookies become less critical and new addressable media channels like RMN and CTV continue to grow. The Adobe Digital Experience Cloud team is passionate about driving innovation in this market by putting zero code marketer friendly data collaboration tools in the hands of both agencies, brands and publishers, so they can be data driven, agile, and transparent.

Your core responsibility will be to be work with the media ecosystem, specifically agencies and holding companies for these product areas. You will have a deep understanding of the global media ecosystem across channels like TV, Commerce Media and Premium Web publishers. You will also understand the data and identity ecosystems of the future, and build programs, relationships and strategies to work with media buying agencies to ultimately drive more performance for brands and advertisers.

• Deeply understand the needs of paid media ecosystem including holding company and their technologies
• Understand the ecology of data and identity solutions in the US and globally.
• Evaluate and select new agency offerings that align with fit and value to Adobe's products and solutions.
• Develop long-term business plans alongside agencies for data collaboration strategies
• Work with business development teams to structure and negotiate complex deals with our most strategic partners.
• Drive product integrations with multiple agencies encompassing audience collaboration, data clean room measurement and other areas
• Facilitate communication internally and externally related to agency partnerships (demands, strategies, roadmaps, operational requirements, etc.)
• Develop product documentation, thought leadership, customer presentations and other content assets.

• Work in a fast-paced environment on business-critical projects with a highly motivated team.
• Direct access to Adobe senior leadership and highly engaged with leaders at external companies.
• Use strategy development, negotiation and analytical skills and relationship experience to accelerate key initiatives with both new and existing partners.

• 10+ years of experience in market research, project / program management, and liaising with external stakeholders
• Proven track record of breaking down processes and identifying customer pain points to deliver product and business improvements
• Experience communicating and collaborating with a variety of cross-functional audiences ranging from engineering and UX teams to directors/VPs
• Strong presentation and influencing skills and the ability to interact with executive level business partners, as well as excellent written and verbal communication skills with ability to champion products throughout the organization
• Strong understanding of media agency ecosystem and technology platforms
• Familiarity with complexities of governance and consent in a privacy first landscape

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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