Digital Advertising Specialist

Compensation

• Starting wage $28.70

Summary

The Digital Advertising Specialist at Mary Free Bed is responsible for the implementation and optimization of effective digital advertising campaigns across multiple platforms, ensuring they align with marketing objectives and brand guidelines. Working onsite at the Grand Rapids campus, this role entails a focused approach towards search engine optimization (SEO), search engine marketing (SEM) and pay-per-click (PPC) advertising. Reporting to the Digital Marketing Strategist, this team member collaborates extensively with the marketing team to execute digital initiatives that support organizational goals and strategies.

Essential Job Responsibilities

• Support and promote programs, services and the Mary Free Bed system through search engine optimization (SEO) and pay-per-click (PPC) advertising, ensuring alignment with Mary Free Bed's strategic goals.
• Conduct keyword research and analysis to identify opportunities for optimization and campaign enhancement.
• Implement and monitor PPC advertising campaigns across platforms such as Google Ads, Bing Ads and other relevant networks.
• Monitor and adjust bids and budgets to maximize campaign performance and ROI.
• Analyze campaign performance data to identify trends, insights and opportunities for improvement.
• Prepare regular reports on campaign results, including analysis of KPIs like click-through rates, conversion rates and ROI.
• Work closely with the creative team to develop compelling ad creatives and landing pages that resonate with the target audiences and comply with platform guidelines.
• Test and optimize ad creatives based on performance data and audience feedback.
• Customize ad targeting strategies to effectively reach and engage audience segments.
• Monitor industry trends, digital marketing tools and best practices.
• Conduct competitive analysis to benchmark our ad performance and uncover new advertising opportunities.
• Write and proofread ad copy in accordance with established AP style guidelines, ensuring accuracy and professionalism.
• Embrace Diversity, Equity and Inclusion, by:

Treating everyone with dignity and respect

Opening more doors to opportunities for underrepresented cultures

Growing talent and people

Evaluating and eliminating disparities

Taking action against injustices, bias and racism

Honoring our differences and how to collaborate

Educating staff, patients and the communities we care for

Restoring Hope and Freedom, together

Customer Service Responsibilities

Demonstrate excellent customer service and standards of behaviors as well as encourages, coaches, and monitors the same in team members. This individual should consistently promote teamwork and direct communication with co-workers and deal discretely and sensitively with confidential information.

Responsibilities in Quality Improvement

Contribute by identifying problems and seeking solutions. Promote patient/family satisfaction where possible; participates in departmental efforts to monitor and report customer service.

Essential Job Qualifications

• Bachelor's degree in marketing, advertising, communications, or a related field.
• 5+ years of experience in digital advertising or a similar role.
• Strong understanding of PPC, display advertising and social media advertising.
• Proficient in analytics tools (e.g., Google Analytics) and ad serving platforms (e.g., Google Ad Manager).
• Excellent communication, analytical and organizational skills.
• Demonstrated commitment to organizational mission.
• Excellent writing and proofreading skills.
• Strong analytical and problem-solving skills
• A portfolio or samples of digital advertising campaign work will be required.

Physical Requirements for Essential Job Qualification

Levels:

• None (No specific requirements)
• Occasionally (Less than 1/3)
• Frequently (1/3 to 2/3)
• Majority (More than 2/3)

Remain in a stationary position: Majority

Traverse or move around work location: None

Use keyboard: Frequently

Operate or use department specific equipment: None

Ascend/Descend equipment or ladder: None

Position self to accomplish the Essential Functions of the role: None

Receive and communicate information and ideas for understanding: Frequently

Transport, position, and/or exert force: _____

Up to 10 pounds: Occasionally

Up to 25 pounds: _____

Up to 50 pounds: _____

Up to 75 pounds: _____

More than 100 pounds: _____

Other weight: Up to___ pounds _____

Other: None

Consistent with the Americans with Disabilities Act (ADA), it is the policy of Mary Free Bed Rehabilitation Hospital to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact the Talent Acquisition team at recruitment@maryfreebed.com.

Mary Free Bed is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, disability or other legally protected characteristic.