Intern: Market Research

SUMMARY OF POSITION

The Market Research Intern will gain valuable experience with the Market Research (Insights) aspects of Marketing. Market Research is a unique department within Shurtape that identifies and addresses unmet customer needs, helps bring new products to market, stays ahead of competitors and continuously improves products and processes that create new claims.

Dates- 5/27/25-8/7/25

Hybrid Schedule- Tues/Weds/Thurs in office

RESPONSIBILITIES

Other duties may be assigned.

Market Research

The Market Research intern will work closely with the Market Research team on a wide array of projects to support the business. These projects will uncover both consumer and industrial end-user insights that will serve as a basis for decision making across our broad marketing departments, as they support existing and developing products, plan product launches, communicate key features and generally gain an overall understanding of the end users and their interactions with our product categories. Job responsibilities will include a variety of primary and secondary research activities.

Assist with primary market research activities, including organizing samples for research, writing research questions and programming surveys
• Summarize and analyze data; make recommendations related to research findings
• Report findings, complete with graphs illustrating data and written text explaining complex findings

• Identify opportunities for product promotions and marketing campaigns

• Research target markets to identify their needs and preferences
• Research competition

• Conduct secondary research and compile data related to current product market, customer demographics and interest, and factors influencing product demand
• Leverage AI-powered search engines and research platforms, including Bloomfire, Ascribe, and incaAI, to meet research needs and support Innovation
• Present and explain findings and implications to the various teams within the business
• Attend assigned research-oriented Webinars or in-person conferences

QUALIFICATIONS

To perform this job successfully, an individual must be able to execute each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

JOB REQUIREMENTS

• Education - Marketing, Market Research, Entrepreneurship, or Business preferred
• Skills - Communication, Analytical skills, Creativity, Teamwork, Initiative
• Abilities - Basic Computer Skills (including MSOffice - Word, PowerPoint, Excel), Survey Software experience a plus)

• Experience - With survey tools or prior survey writing a plus

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Light physical (lifting) activity, Extended time on the computer

WORK ENVIRONMENT

This is a fast-paced work environment with consistent pressure to complete duties as outlined above which requires the ability to manage multiple projects at a detailed level and provide support to many internal departments in a fast-changing environment. Many duties listed above are time-sensitive and have strict deadlines for completion.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.